You’re going to pay more for Netflix within the next three months, as the company seeks to reinvest in its original programming and ward off new competition.
The cheapest Netflix plan in the US is now $9 (up from $8), while its HD Standard plan (the most popular) will cost $13, up from $11, according to CNBC. The 4K Premium plan is also going up in price, to $16 from $14.
This marks Netflix’s biggest price increase in its 12 years, when it first became an online streaming juggernaut, and it’ll take effect immediately for new sign-ups. Existing customers will still pay the original prices for the next three months, before their subscriptions rise as well.