The global mobile virtual network operator (MVNO) market is anticipated to grow at a significant rate during the forecast period (2018 – 2014). The growth of MVNO market is attributed towards increasing utilization of data along with services pertaining to mobile devices that is commerce-based and live streaming. Moreover, extensive penetration of smartphones worldwide and consequent escalation in mobile subscriber base is projected to strengthen the growth of this market.
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Increased operational cost and reduced average revenue per user for MNO is expected to hamper the growth of the MVNO market.
Globally industry players are leveraging market growth through various strategic developments, partnerships, mergers & acquisitions and collaboration with several other enterprises that is helping the key players operating in the MVNO market, globally, to gain competitive advantage and hence provide improved services to its clients.
Geographically, Asia Pacific is expected to witness fastest growth of during the forecast period. The growth of the MVNO market in this region is attributed towards extensive growth of telecom industry. Moreover, the developing countries of this region such as Myanmar, India, China and Vietnam are accrediting efforts towards modernization and expansion of telecommunication amenities. According to a recent report, it has been observed that in Japan MVNOs avail services such as remote supervision of online gaming, vending machine, surveillance and M2M.
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Additionally, these services also provide voice enabled services for monitoring patients in healthcare domain and in security applications. Active support from MNO and promising supervisory policy is further driving the growth of MVNO market in Asia-Pacific.
The key players operating in the global MVNO market include IBM Corporation, Appsee, Swrve, TUNE, Localytics, Amplitude, AppDynamics, Heap, AppsFlyer, Mixpanel, App Annie, Taplytics, Apptentive, Kochava, MOENGAGE, and CleverTap.
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