Market Reports on Saudi Arabia Provides the Trending Market Research Report on “Alcoholic Drinks in Saudi Arabia” under Food & Beverages category. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues.
The non/low alcohol beer category in Saudi Arabia grew steadily over the review period, recording total value growth of 3% in 2015. Nonetheless, the category stalled in 2016 as a result of overall weak demand in the country driven by the unfavorable economic conditions. In order to maintain their shares, players in the non/low alcohol beer category focused on improving product distribution and availability, as well as introducing in-store promotions and advertising campaigns. Towards the end of 2016 a vast economic slowdown occurred due primarily to lower global oil prices. This, in turn, led to a decline in sales of non/low alcohol beer as the Saudi government worked to combat the economic downturn by introducing austerity measures such as wage cuts and lay-offs. As a result, there was a decline in disposable incomes which drove consumers to focus more on spending on necessities rather than splurging on novelty beverages.
Alcoholic Drinks in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
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Data Coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Alcoholic Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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