Press release targeting is everything – is media still the focus? – iCrowdNewswire
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Nov 4, 2017 1:12 PM ET

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Press release targeting is everything – is media still the focus?

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iCrowdNewswire - Nov 4, 2017

iCrowdNewswire usually distributes between 1,500 and 2,000 press releases a day – in fact we often have 3,000 release days. Does anyone really believe the media is going to pick up even a small amount of these stories? And we are not the only newswire with huge volume so at the end of the day, is sending 10,000 releases in one day to media going to provide any ROI?

If you are Apple maybe.

So with these volumes email is out of the question; 100 or 5,000 web sites carrying the same volume are also highly irrelevant; databases, research apps and news wires provide value but the sheer volume of news is also an issue; the answer is reaching the audiences directly.

Its not about taking media out of the loop but rather providing additional distribution that gets clients visibility where they need it – it is about targeting and reaching their audience and doing for a competitive price.

We recently launched a partnership with Google to do exactly that. Chose any country in the world, state, city and zip code. Then chose your target audience by, age group, audience interests and more, and we provide views and clicks. Add any of 100 languages, text to audio and chose the size of your audience, 10,000 or 100,000. And do it any where in world wide for less than any wire charges for a single city.

I recently read a paper from a large wire that the average revenue from transactional clients is over $1,500 per transaction!

So here is a prediction – there is no future in that.

And by the way, we are not ignoring our media friends – we left in the traditional media distribution: posting on web sites, our own network of 25 newswires, RSS feeds and social media channels. We also left in Apple News, Dow Jones, LexisNexis, Thomson Reuters and more.

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