The “Destination: Marketing. Global Leaders and Best Practices in Tourism Websites” report has been added to Research and Markets’ offering.
The travel industry is at the forefront of web globalization innovation and best practices. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages. And yet, if you wish to go online and research destinations, tourism websites are not so globally friendly. While the average leading travel website supports 30 languages, the leading tourism websites support just 12 languages, and many support considerably fewer.
The travel and tourism industry is growing at a faster pace than the global economy and by 2017 is projected to account for 1 of 9 jobs on this planet. And yet too many tourism organizations are under-investing in this growth industry. This report will help tourism organizations make the right choices when taking their websites global, or expanding their global reach.
How to use this report:
This report serves two key purposes. First, it calls out those websites that have excelled in the practice of web and mobile globalization. It’s important to study and learn from the best, and this report is intended to do just that. The web and marketing teams that contribute to the top 10 websites deserve recognition for being strong advocates for all web users, no matter where they live or what language they speak. Second, this report identifies best practices and emerging trends to help you avoid repeating common mistakes. It is intended to help you guide your web, marketing, and mobile teams to positive, efficient action.
Web globalization often leaves marketing and web teams with more questions than answers, such as:
– How is our global website doing compared with our competitorsand why?
– How do we design a website to best manage diverse brands and diverse locales?
– What languages should we support?
– How is our website doing compared with our competitors?
– How do we best implement geolocation to improve the global user experience?
Through website profiles, loaded with screen shots, you’ll learn which practices to emulate and which to avoid. More than a dozen industries are profiled, with key globalization developments and best practices highlighted with screen shots.
Key Topics Covered:
The Top 10 Global Tourism Websites
Part I: Best Practices in Tourism Websites
Part II: Language Leaders and Trends
Part III: The Websites and How They Were Scored
Part IV: Tourism Website Scores and Analysis
For more information about this report visit https://www.researchandmarkets.com/research/gh9fcb/destination