Cannabis home growing is one of the fastest growing sectors in the $60 billion-a-year lawn and garden market in North America.
Thanks to cannabis legalization, the home grow market has doubled year-over-year for the past three years. It’s expected there will be 4 million people in North America alone growing their own cannabis by the end of 2017.
Jim Hagedorn, CEO of Scotts Miracle-Gro, recently told Forbes that cannabis home growing is “the biggest thing [he’s] ever seen in lawn and garden.” He didn’t stop there: The company has already invested several hundred million dollars in cannabis growing.
So what’s the problem?
Home growing is difficult. It’s time consuming. A full 70% of first-time growers fail.
LEAF is the solution.
LEAF is a plug n’ plant system that automatically grows food and medical plants. We like to think of it as a beautiful mini fridge that stocks itself with high quality medicine.
Mission & Vision
At LEAF, we aim to make growing high-quality, pesticide-free cannabis, vegetables, and herbs easy for anyone and everyone, regardless of experience.
We’ve designed LEAF to be cost-effective too. One high-quality ounce of marijuana could cost as much as $300 in the United States. LEAF can grow 3-4 cycles per year and can produce up to 12-16 ounces per year – a $3600-$4800 value. With a price point of $2,990, LEAF pays for itself in under a year!
Product & Service
LEAF technology starts with lighting created by lead agricultural lighting researchers at NASA that has been tailored for the best quality medicine. The LEAF unit also takes care of automatic nutrient dosing, ph balancing, temperature control, humidity control, and odor neutralization. And the LEAF smart system is smartphone-controlled, so you can grow from anywhere.
We partner all of that with a beautiful design that allows LEAF to fit perfectly in any home.
We believe the market wants LEAF — we recently launched a pre-order campaign that we pre-sold $2.5m in product in only 60 days. We also just won Product Hunt’s 2016 Hardware Product of the Year award.
LEAF’s Features:
- Precise Temperature and Humidity Control
- Automatic Nutrient Dosing
- Optional Hookup For Automatic Water Changes
- Smell-Preventing Carbon Filter
- Easy Step-by-Step Video Instructions
- Drying Mode
- Advanced BIOS Lighting LED
- Full Grow Control with iOS and Android App
- Sync Recipes From the Community
- Pesticide and Harmful Chemical Free
- Door Lock Controlled Via App
Gallery
Team Story
In early 2015, Jonathan “Yoni” Ofir started building an automated grow box for his own needs. He loved growing, but with a busy professional life he couldn’t be around his plants all the time. This is how LEAF was born. Yoni built a prototype, and found an unmet need in a home grower market already expanding.
Yoni and partner Eran Mordechay worked for three years together on a previous company called Alcohoot, one of the world’s first smartphone breathalyzers, which was backed by Techstars and acquired in 2014. When Yoni decided to commercialize the product, Eran was a natural partner. They both have experience in bringing complex hardware products to market, have an excellent track record together and are great friends. This is how the LEAF team was born!
Meet the Founders
Jonathan (Yoni) Ofir
CO-FOUNDER AND CEO
Eran Mordechay
CO-FOUNDER AND CTO
Key Team Members
Todd Morningstar
SOFTWARE ENGINEER
Elad Weidman
MECHANICAL ENGINEER
Assaf Nagar
LEAD AGRICULTURE
Ranan Rotenberg
SYSTEM ENGINEER
Gregg Weiss
EVP SOFTWARE DEVELOPMENT
Zach Zasada
LEAD HARDWARE ENGINEER
Shahar Nissim
INDUSTRIAL DESIGNER
Jenny Mreci
INDUSTRIAL DESIGNER
Liam Gallagher
HARDWARE ENGINEER
Lev Visoky
MECHANICAL ENGINEER