Hit the road !
My project is to develop a brand of cycling outfits, intended for the woman “Già” and the man “Battista”.
Despite these Mediterranean consonances “Già e Battista” is a French company. It can be seen as the meeting of two generations, the wisdom of the past and the enthusiasm of the present moment, all animated by the same passion, the bike. For comfort and budget optimization, I want to initially only start on the internet and make myself known through the many sporting events that exist.
I want to create original designs at affordable prices, maintain a privileged relationship with my customers, and why not one day receive them in my store or at the turn of an event. I want to offer something more free and original than the classic sports-leisure outfits. So I tried to combine, with spirit, textures, patterns for looks with a contemporary look and inspired by the codes of cycling and nature. In order to present the first drafts of my project, I created a Facebook page Già e Battista, which during the launch of the project can be relayed by different contacts, in order to increase the visibility of my project.I also created two Instagram Già Wild Cycling and Battista Cycling Wear accounts, which have already captured a few people, presented my creations and seen which models appealed the most.
This sum covers the activity fees for 4 months, which gives me all the marbles to get the first collection in optimal conditions. I would like to start in June 2017, at the beginning of the season and take full advantage of a year to make my brand known and to market it.
If the project reaches
Creation of the merchant website – Launch of the 1st collection – Shooting products – Communication actions.
In order to reach a wide audience and respond to the desires of the greatest number, I would like to be able to come out several models with totally different inspirations, throughout the year. The choice to offer a different collection for men and women, allows me to leave room for my imagination, the ideal would be to be able to come out several waves of models throughout the year.
If the project reaches
I could work a second model for each of the collections and start production in July 2017.
The goal of this kitty is to raise enough funds to start my business. The funds raised will be used for the supply of raw materials, the remuneration of the graphic team, the preparation of outfits, the creation of the website, the development of products and various communication activities. Which gives me all the weapons to leave my first collection in the best conditions.
The money collected will be divided among the various business areas of the company :
8% : Ulule 35% : Supply 15% : Creation of products (graphic and technical design)
7% : Logistics 5% : Communication 15% : Website 15% : Fees & taxes
PACK START : 10€
A dedication on the wall of thanks + subscription to the Newsletter.
PACK TIPS : 20€
A cap + a dedication on the wall of thanks + subscription to the Newsletter.
PACK TREND : 30€
1 pair of socks + 1 cap + a dedication on the wall of thanks + subscription to the Newsletter.
PACK TRAINING : 40€
1 cap + 1 pair of socks + 1 musette + a dedication on the wall of thanks + subscription to the Newsletter.
PACK ECHAPEE : 50€
1 T-shirt + 1 cap + 1 pair of socks + 1 musette + a dedication on the wall of thanks + subscription to the Newsletter.
PACK EGERIE : 100€
1 jersey + 1 cap + 1 pair of socks + a dedication on the wall of thanks + subscription to the Newsletter.
84€
PACK TEAM : 150€
1 cycling kit + 1 cap + 1 pair of socks + 1 musette + a dedication on the wall of thanks + subscription to the Newsletter.
166€
PACK DUO : 250€
2 PACK TEAM (model to choose) + a dedication on the wall of thanks + subscription to the Newsletter.
PACK AMBASSADOR : 500€
1 PACK TEAM + presentation in the foreground of the 2 following collections + 1 PACK TEAM for each of the 2 following collections.
498€
The goal is to offer pre-sales and give you promotional advantages, but also to collect your reactions, your advice, your remarks to optimize future creations.
My name is Gianna, I am 29 years old, graduated from a Master in Digital Project Management. I decided to use my knowledge in the realization of a dream: “Già e Battista”.
Always in search of new ideas, new trends, handy and a little dreamy, here I am with all the cards in hand to achieve it, merge my passion for sport and fashion. I really want to propose a nice product, everyday, that we wear with pleasure to have fun.
As the only girl in the heart of a family of sportsmen, I unfortunately did not follow in the footsteps of my elders into a professional career. But I have always followed and supported them, I have always found myself at the heart of sports events and especially in cycling. I have since my youngest age frequented the biggest cycling races in France and Europe.
Subsequently I managed the textile part of a store of cycles. I have seen the outfits evolve year after year. I finally started and decided to create my own collection. Offer new designs at absolutely affordable prices.
You can already add the address of the site in your favorites: www.giaebattista.fr !!! This will avoid many panic attacks, when you want to order. If you have any questions, do not hesitate to contact me: giaebattista@gmail.com.
You can find my Facebook page:
https://www.facebook.com/giaebattista/
As well as my two Instagram accounts:
Già wild Cycling Battista Cycling Wear
If you find the project interesting, feel free to share my initiative with your cycling friends – middle distance runners …