What if happy consumption met happy production?
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Like peddlers of the past, Réjane and Claudia walk these roads in search of Europe’s most precious offerings:
By creating our “ethical and nomadic concept store” and by buildling fair and equitable relationships with our partners, we allow for the distribution of true luxury: the art of an eco-responsible lifestyle
To share our experiences with you and to provide access to rare goods and services at a fair price: artisanal products, design and style, gastronomy, tourism and well-being, art and culture.
To value ethical means of production, to preserve a cultural know-how that risks disappearing, and to ensure that it will be transmitted to future generations.
Our producers are small, independent European artisans who are committed to our values. Over 50 craftsmen, artists, SMEs, startups, cooperatives, foundations, etc. have already pledged to honor our code of ethics.
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The first collection – I R R E S I S T I B L E P U G L I A – ethical and precious, tells the story of southern Italy. This collection is about to be released, and as a pre-sale promotion we are giving you access to a sample of eco-responsible products that come from this captivating region that boasts a strong cultural identity.
Why are we starting with this European “finisterra”? It has always been a land of beginnings and ends, where we fight for the preservation of an exceptional natural environment. It is a land where regional politics, aided by Europe, regarding voluntary energy choices and cultural initiatives have allowed for the creation of a sustainable development model that values a unique heritage.
Puglia has become a popular destination due to its authenticity and liveliness. We introduce you to it through the eyes of those who make it truly alive, away from the folklore clichés, through taking a different route.
We will ask for your opinions in choosing the next region: Brittany, the Basque Country, the Carpathian Mountains, Scotland, Algarve . . . other suggestions? You choose!!!
We come to you! Like the peddlers of old, a traveling treasure chest, our nomadic Bazar will travel from city to city to present our collections and our local producers.
We will then develop a website that will allow you to discover a region and its products, buy them online, and also get in touch with community members throughout Europe. You will be able to participate in the development and promotion of your surrounding community, from cities to the countryside, and support the preservation of a way of living.
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Today, we need to finance the development and creation of our nomadic Bazar in order to present our collection – IRRESISTIBLE PUGLIA – beginning in June.
Our nomadic Bazar is conceptualized as a playful, awe-inspiring space that integrates digital innovation and allows for encounters and experiments surrounding the “global culture” of the featured region.
Reminiscent of traditional market places and their characteristic arches, our bazaar proposes a pathway to discovery through walking under a series of porticos with varying dimensions and adaptable to each different space.
The structure is currently being developed by a young architect-scenographer, Laura Biasse, in collaboration with designer Mehmet F. Ucgul, and the new startup from a trio of radical developers: Goodimpact.
All those involved employ eco-responsible creation processes.
Graphic, simple and sober in actuality, the bazaar will deploy a modular space (of at least 9m2) to present the collection. Easily transportable and adaptable, it can be installed in a variety of different spaces (large concept stores, exhibition halls, boutiques, meeting spaces, showrooms, etc).
There will be different theme and decor for each collection in order to create new client experiences that tie back to the the region and the voyage.
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THE CROWDFUNDING FINANCIAL OBJECTIVE will allow for the creation of a first model (with 3 arches) made out of « sustainable and recycled » material (wood, metal, felt).
IF WE SURPASS THE TARGET AMOUNT, the additional funding will allow us to integrate innovative presentation techniques and digital tools into the bazaar and will contribute to other subsequent models of the bazar.
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RÉJANE
“I was working on theatrical creations and scenarios between France and Italy while teaching economics as an associate professor in higher education. I produced a documentary work and a docu-fiction on feminine know-how in Salento, and fell in love with the region of Puglia. Two years ago, I decided to resign from teaching because I felt the need to devote myself 100% to this essential European project.”
CLAUDIA
“When we met, I was working with small artisanal producers to design and create my collections of jewelry, accessories and wall sculptures. I am inspired by the positive vibes that objects give off when they are created in an ethical way, with love and passion. If we want to go in the right direction, we need to bring together all of this beautiful energy!”
“We, Réjane and Claudia, convinced Europeans, stand for social and environmental changes. For this reason, we decided not to remain as spectators on the sidelines, but to dare and be central players of our own project.”
We are now surrounded by a growing community of small producers with rare and authentic products that we want to put forth. Discover our partners on the Elseways website.
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For the Elseways project, we chose to do a crowdfunding project with a reward system: in exchange for a financial donation, you will receive a “reward”. For these rewards, we selected a pre-sale sample of eco-friendly products from the fascinating region of Puglia!
The shipping costs are included for products going to France, Italy, Andorra and Monaco, and a supplementary shipping cost will be automatically calculated for other countries once you select your reward.
In the list of rewards, you will see tickets to win “IL PREMIO !“.
Here’s how it works :
(1) Your reward contains a certain number of lottery tickets
(2) we will draw winning tickets at the end of the crowdfunding campaign
(3) the winner will receive “IL PREMIO!”: a “Made in carcere” Elseways tote bag (woven from recycled material by the association for the reintegration of imprisoned women), filled with our favorite products from Puglia!
REWARD 1 – We’ll see you! (5 €)
Your name and photo on the website + VIP treatment at our Bazaars + 1 lottery ticket for a chance to win IL PREMIO!
Welcome to the Elseways community! You can post a photo of yourself (or your cat) on our website and add your name to our “wall of supporters”. Congratulations! You are an early follower!
REWARD 2 – We’ll write to you! (10 €)
We’ll send you a postcard from Puglia created especially for the occasion + 2 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Join the Friends of Elseways groups and receive a postcard from Puglia! You’ll find in your mailbox a unique, magical creation illustrating our values. Throughout the campaign, you’ll see our 7 postcards created specially by Clara-Lou. Become one of our privileged correspondents!
REWARD 3 – We’ll boost you! (15 €)
1 packet of our amazing roasted coffee, ethically produced in Puglia 250g + 2 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
We’ll bring the scent of coffee from southern Italy to your home! You will receive whole beans from the best local producer, roasted to perfection through traditional methods of the region. Choose to wake up in a good mood with Elseways!
REWARD 4 – We’ll pack you! ;) (39 €)
Beautiful tote bag for shopping or going to the beach, made out of recycled materials and hand-woven by the Lecce association for the reinsertion of imprisoned women + 2 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Become a part of Elseways’ solidarity commitments! Thanks to the Made in Carcere association, women prisoners being held at Lecce are able to rejoin the workforce by working together. For Elseways, they weave perfectly light, multicolored tote bags that are great for the market or for the beach! Become one of their supporters!
REWARD 5 – We’ll “treat” you! (45€)
1 elegant bottle of our incredible organic olive oil from Puglia, 500 ml + 1 handmade ceramic art piece: the traditionally red pepper “lucky charm” to hang anywhere + 3 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Become a fan of Elseway’s selection of healthy products! Straight from Puglia comes the elegant Unico bottle, with a ceramic spice created specially by Ilaelauna, to bring happiness and joy to your table. Fall in love with this 100% natural olive oil boasting exceptional taste and quality!
REWARD 6 – We’ll have you savor the moment! (55 €)
1 bottle of organic Negroamaro wine, made from grapes of the region (red) + A pre-sale of the latest album “It/alien” from Nidi D’Arac (the mythical pugliese Pizzica-Rochk band) for a musical tasting! + 3 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Taste the pleasure of a gastronomically musical moment and jump into the culture of Puglia! Along with an excellent glass of organic Negroamaro wine, the renowned local grape variety, enjoy the creative energy of the Nidi D’Arac band. We love their music –it’s what we put on in the car during our roadtrip wanderings. Join Elseways in celebrating the festive spirit of irresistible Puglia!
REWARD 7 – We’ll have you toast to Elseways! (70 €)
“Aperitivo” package for 4: 1 bottle of organic wine + flavored rolls + 2 type of delicious vegetable tapenades from Puglia to spread on them + A pre-sale of the latest album “It/alien” from Nidi D’Arac (the mythical pugliese Pizzica-Rochk band) for a musical tasting! + 5 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Host your friends for an apéro from Puglia! A selection of organic products chosen specially for you, Elseways will send an apéro for you and your friends wherever you would like to host, with traditional Frisellini and vegetable tapenade accompanied by a fresh white wine. Enjoy this alongside the creative energy of the Nidi D’Arac band –we seriously love their music (you can listen to the band in our feature on France 3, and in the video section of our website)! Along with your friends, become an ambassador of the Elseways method of good living!
REWARD 8 – We’ll pamper you! (78 €)
“Well-being” package: 2 extra-natural health products for the body: a gently, purifying emulsion and a regenerating cream with Lycopene extracts (magic!) + 5 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Enter the universe of well-being with Elseways! Do something good for yourself with our extraordinary natural products: smooth body oil and delicate shower gel. The perfect duo for summertime! Support a small company that respects the environment, and give your body what’s best!
REWARD 9 – We’ll treat you like there! (95 €)
Organic – and vegetarien – meal package – selected by our favorite village market producer: antipasti of small Zollino peas + organic olive oil to season + buckwheat strozzapreti (pasta) + passata (sauce) from cherry tomatoes + 1 bottle of “Lunatico” wine (red) + 10 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Play chef under the starry summer night sky! Prepare a simple and tasty meal with organic, ethical products thanks to the “Etiko for Elseways” selection. A delicious wine from a consciously-produced vineyard; buckwheat Strozzapreti pasta, a guaranteed high-quality tomato sauce, produced with respect to its agricultural workers; peas dried through an ancient process, and olive oil from a family-owned business. Enjoy a good time with friends, as if in Puglia!
REWARD 10 – We’ll meet, fantastico ! (120 €)
Special evening “Welcome to Puglia” at NA/NA, our favorite Parisian hangout + pre-show reception at our Bazaars in all 4 corners of Europe + 15 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Meet us, the founders of Elseways alongside some of our partners for a festive evening together at one of our favorite Parisian spots: Na/Na in Paris! We will have the pleasure of sharing with you the true flavors of Puglia: wine, appetizers, videos, music and more surprises . . . come join the adventure!
REWARD 11 – We’ll collaborate, stupendo! (400 €)
You’ll benefit from the advantages of having “Elseways Guardian Angel” status: Come to cook and dine with us at a workshop « flavor of Puglia » (In Paris, Lecce or London!) + You’ll be a part of the selection committee for the next European region that will be the object of our collection + Your name will be first on our Bazaar arch and on the website + Pre-show reception at our Bazaars in all 4 corners of Europe + 20 lottery ticket for a chance to win IL PREMIO! + all other elements listed under “Choose your reward” on the top right of the page
Let’s collaborate for dinner and more! We’ll do a cooking workshop together before sitting down at the same table to enjoy our creation! An opportunity for exchange over the traditional dishes of Puglia and about the Elseways project. We can organize this as an opportunity for us to meet each other, or host this for a group of friends in Paris, London or Lecce. The time and date can be organized according to your availability. What better way to create a bond than to prepare and share an excellent meal?
REWARD 12 – We’ll be delighted to host you! (1950 €)
1 week in charming Masseria, lost among the olive trees (room for 6) with a pool and view of the sea (choose your dates: June 2017 or September/October 2017 or May/June 2018) + 1 basket of organic products upon arrival + 20 lottery ticket for a chance to win IL PREMIO! + the “Elseways Guardian Angel” status benefits + all other elements listed under “Choose your reward” on the top right of the page
Spend a week in Masseria and live each day by the authentic rhythm of Puglia! This traditional-style house is lost in the middle of olive tree fields, two steps from one of the most charming bays on the eastern coast of Italy. The house can accommodate 6 people (max 8). We will recommend all our favorite places to go, and share our secrets to discovering the region and creating unforgettable experiences. Enjoy the organic vegetable garden. Welcome to our house!
REWARD 13 – We’ll be happy to help you discover the region! (2350 €)
Weekend discovery for 2 people (4 days / 3 nights / meals / not including airline tickets): a culinary and cultural experience, accompanied by a personal guide in the places that we love! + 20 lottery ticket for a chance to win IL PREMIO! + the “Elseways Guardian Angel” status benefits + all other elements listed under “Choose your reward” on the top right of the page
Jump into the culture of Puglia! You will spend 3 nights in one of Lecce’s wonderful Baroque Palazzo. The first day will be a stroll through the city: discovering the “Florence of the South” with its unique historical heritage. You will be guided according to what you want to see of our recommended spots (small cafes, special grocery stores, bookstores, authentic artisans and trattorias for lunch). Gabriella will open the doors of her magnificent 15th century palace and show you how to paint on ceramics in the midst of her private collection. The next day, you’ll head for the Ionian coast! After a stop at a traditional organic farm to discover local cuisine, you will have lunch by the sea in Gallipoli: visit the narrow streets of the citadel, cathedral, fish market, medieval castle . . . even go swimming at the beach if you wish! And, above all, end with an aperitif at the old ramparts, at our favorite place to watch the sunset! Transfers by private car are provided as well as a guide for all visits. You will never want to leave!
REWARD 14 – We’ll travel together, incroyable! (2500 €)
A 5-day tour (price per person), guided by the Elseways founders (5 days / 4 nights / meals / not including airline tickets) to meet our partners and discover the wonders of Puglia from North to South! + 20 lottery ticket for a chance to win IL PREMIO! + the “Elseways Guardian Angel” status benefits + all other elements listed under “Choose your reward” on the top right of the page
Do you dream of following us on our secret journeys? Do you want to meet those who are involved in maintaining the wonderful know-how of the region? Do you want to meet men and women who, like you, imagine a more ethical exchange throughout Europe, in order to pass on our art of living to future generations? This route, from north to south of Puglia, will immerse you in nature, architecture and history, as well as introduce you to innovation in crafts, cooking, agriculture, alternative tourism … Design meets tradition in order to leave behind clichés and create the future. Excellent meals, quality accommodation, exceptional places, rich encounters –these are the promise of this stay, during which we, Réjane and Claudia, will be your guides!
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Travel inside our web site
We speak about our project on France 3 during the show “Avenue de l’Europe”
And we’ve prepared a beautiful Elseways press release
Follow our adventures, our small producers and their rare and authentic products on social media:
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And to finish, a huge shout out to our partners :
A huge thank you to our network of incubators and partners whose support has allowed for the creation of this project: BGEparis and Paris Pionnières.