My name is John and I am born and raised in Oakland, CA. I grew up in the Fruitvale part, a largely Hispanic section of Oakland. I grew up loving the Raiders and the A’s and I played a number of sports growing up. My two biggest passions are music and fashion. Having grown up in an entrepreneurial family (my Mom has a flower shop) I began hustling at an early age selling chocolates to neighbors door-to-door. I’ve been selling my music for the last couple of years with some success.
Fashion is my second passion. A lot of my role models in music creatively express themselves through their clothing and I began emulating artists like Kanye West, Pharrell Williams and Stan Smith. I began expressing myself through clothing I made and through sneakers created by Yeezy, Nike, Versace and a bunch of newer brands that have reinvented the sneaker game.
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