SmartPlant is the award winning platform that makes looking after plants of any description simple and easy. Through plant identifications, live expert chat and a detailed regionally relevant Care Calendar, Garden Compass’ 70 global experts allow SmartPlant to take care of all the horticultural needs of its largely inexperienced millennial audience. With over 250,000 downloads, over 5,000 transacted subscription payments and over 300,000 plant pictures submitted, and SmartPlant™ barcode scanning technology active in over 100 stores in the UK and USA, SmartPlant is transforming the way in which people interact with their plants.
SmartPlant is an App which is backed up by horticulturalists who expertly identify plants and pests. As the user adds a plant to the ‘digital garden’ section, their location is known & they will automatically be given detailed monthly care instructions and suitable products to ensure the garden grows better than ever before. SmartPlant technology is our most recent development and allows users to receive free premium membership by scanning the barcode of their new plant. The app is backed up by a social platform where users can view plants and gardens uploaded by other users.
Plants are complicated. SmartPlant eliminates this complication for its millennial audience. One scan of a barcode of your new plant and every month you receive monthly reminders and product recommendations for the new plant(s). You also receive 3 months of premium membership allowing you to ID plants, chat to experts and add the rest of your plants to your ‘digital garden’.
For the first time, there is an App that will completely take care of every aspect of plant care. It has joined the sphere of taxis, takaways, music, dating & property. The 5* ratings on the App Store are very high with consumers interactively using & sharing this service.
The first few pictures on the App are free, then the user is quickly guided to a subscription service whereby they can have unlimited usage and unlock extra features to make sure their plants thrive. SmartPlant barcode scanning technology gives this model massive exposure and is applicable to renowned publishers as well as plant retailers and plant growers. In addition, manufacturers are paying for product advertising to this very detailed, specific and data rich user base. $100k has been contracted already.
Trade sale or acquisition by private equity