Backed by Nesta, Six to Start is one of the leading creators of immersive health and fitness apps, including the world’s most popular fitness game for smartphones, Zombies, Run! (2015). With over 3m downloads and 250k monthly active users, the company’s turnover for FY16 was £850k.
- Over 3m downloads, 250,000 monthly active users
- Racelink launched in Jan17. Two major organisations already on-board.
- Turnover FY16 is £850k. Expected turnover FY17 is £1.29m
- 2nd most innovative fitness company in the world (Fast Company 2013)
Six to Start is one of the leading creators of immersive health and fitness apps, including the world’s most popular fitness game for smartphones, Zombies, Run! (2015), With over 3m downloads, and at the peak 250k monthly active users, Zombies, Run! merges real-world exercise with audio storytelling and gameplay.
We expanded the Zombies, Run! franchise to include Virtual Races, which have attracted over 15,000 entrants and generated £600k+ in revenue. Building on this success, we developed a virtual race platform called Racelink, allowing brands and charities to create, sell, and run their own virtual races.
Racelink launched in Jan ‘17 with races from Macmillan Cancer Support and the British Science Association, and we’re in discussions with one of the UK’s biggest charities for additional races in 2017.
Mid ‘07: Company formed
Sep ‘11: Zombies, Run! Kickstarter, $72,627 raised from 3,464 backers
Dec ‘13: The Walk launched, iTunes Editor’s Choice
Aug ‘14: Superhero Workout launched
Mid-’15: Zombies, Run! becomes free-to-play
Oct ‘15 First Virtual Race
Sep ‘16: Board Game Kickstarter, £113,554 from 2,176 backers
Jan ‘17: Launch Racelink
Mid ‘17: Brand new Zombies, Run! 5k Training
Apr ‘17: Increase autonomy of Racelink & improve UI
Jul 18: Launch self-service platform allowing anyone to run virtual races