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Apr 29, 2017 7:00 AM ET

Six to Start is one of the leading creators of immersive health and fitness apps

iCrowdNewswire - Apr 29, 2017
 

Six to Start
 

Backed by Nesta, Six to Start is one of the leading creators of immersive health and fitness apps, including the world’s most popular fitness game for smartphones, Zombies, Run! (2015). With over 3m downloads and 250k monthly active users, the company’s turnover for FY16 was £850k.

  • Over 3m downloads, 250,000 monthly active users
  • Racelink launched in Jan17. Two major organisations already on-board.
  • Turnover FY16 is £850k. Expected turnover FY17 is £1.29m
  • 2nd most innovative fitness company in the world (Fast Company 2013)

Idea

Six to Start is one of the leading creators of immersive health and fitness apps, including the world’s most popular fitness game for smartphones, Zombies, Run! (2015), With over 3m downloads, and at the peak 250k monthly active users, Zombies, Run! merges real-world exercise with audio storytelling and gameplay.

We expanded the Zombies, Run! franchise to include Virtual Races, which have attracted over 15,000 entrants and generated £600k+ in revenue. Building on this success, we developed a virtual race platform called Racelink, allowing brands and charities to create, sell, and run their own virtual races.

Racelink launched in Jan ‘17 with races from Macmillan Cancer Support and the British Science Association, and we’re in discussions with one of the UK’s biggest charities for additional races in 2017.

Timeline –

Mid ‘07: Company formed

Sep ‘11: Zombies, Run! Kickstarter, $72,627 raised from 3,464 backers

Dec ‘13: The Walk launched, iTunes Editor’s Choice

Aug ‘14: Superhero Workout launched

Mid-’15: Zombies, Run! becomes free-to-play

Oct ‘15 First Virtual Race

Sep ‘16: Board Game Kickstarter, £113,554 from 2,176 backers

Jan ‘17: Launch Racelink

Targets –

Mid ‘17: Brand new Zombies, Run! 5k Training

Apr ‘17: Increase autonomy of Racelink & improve UI

Jul 18: Launch self-service platform allowing anyone to run virtual races

Contact Information:

Six to Start

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