RSS Newsfeeds

See all RSS Newsfeeds

Global Regions

Europe ( XML Feed )

Apr 29, 2017 6:06 AM ET

Archived: FYU Singular shirts, made in France

iCrowdNewswire - Apr 29, 2017


Singular shirts, made in France

About the project

FYU was launched in September 2016, with the desire to create clothes that do not leave indifferent and with the ambition of a local French manufacture. We started by proposing 8 models in limited editions, 50 copies by model.

“A casual shirt made in France of high quality at a fair price.”

This is the state of mind that drives us. Our shirts are made next to Laval in Mayenne, in a factory that works only this piece and for the most famous French luxury brands.
The shirt is an essential part of a man’s locker  and we want to offer you a version  that is modern, well thought out, well-crafted, made to last, but mostly to live in!


Thanks to this first experience and with the enthusiastic feedback of the first customers about the quality of our products, we are ready to launch new models for the greatest number, always carefully carved in state of the art fabrics, wefts that know how to stand .

This collection will be numbered, by hand! But in “open edition” , not limited, number will be on the inside collar  label,  so not visible from outside.

We reserve the limited numbering for our future collaborations with brands, stylists, artists, influencers ..


A navy blue, deep and elegant, puffed with a multicolored creativity … In the footsteps of Pollock at the Sacré Cœur !

Navy blue mats buttons, solidly sewn in crosses, slightly rounded collar with hidden buttons, chest pocket beveled in a  130g cotton pleasant to wear.

French Riviera

A timeless basic that was still lacking in the happyfyu’s locker

Oxford blue azure 140g cotton , a slightly rounded American collar, a pointed chest pocket, buttons firmly sewn in crosses.

With raw jeans or with  a beige chino, in sneakers as in shoes, on the côte d’azur or elsewhere you will be inseparable!

Our fabrics are easy to iron, the stitching seams in 5 points per cm and the made in France is also present in the detail of the wrist.


And for the first 50 customers, you can choose one of these totebag with a pocket in your shirt’s fabric



What are the funds for?


We offer 2 new models to continue the adventure and set the target to 100 orders to start the production. Each shirt is offered at the price of 110 € instead of 130€ after the campaign, 2 for 200€.

The funds raised will allow us to produce your shirts and to invest in the development of FYU (communication and optimization of the site)


About the project owner

“We’re gonna make shirts!”

The FYU team is composed of Fabien (left) and Benjamin (right), at the beginning we were colleagues and then became friends before joining our forces in the project FYU with the desire to create clothes that do not leave indifferent.

We obviously share a taste for style, we love clothes and are sensitive to quality, and to beautiful things, simply.

The shirt is an essential element of our locker room, we had ideas and desires, to which we wanted to give life!

So we spent a year building the project by first identifying the partners needed for this adventure (stylist, model maker, workshop, photographer, webdesigner …)

We made 2 bets: the first is a French manufacture to work the local economy, ensure a high level of quality and a good control of production.

The second bet is to sell online directly to the customer, in order to offer this quality at the best price, removing intermediaries and their margins.

You can find our universe and the products of the first collection on https://fyu-paris.com

A warm Thank you to all our friends and family who have followed us since the beginning of the adventure with a special mention for Paul, Jaouad, Christophe, Fabien, Benoit, Remi & Clemence of Colonel Moutarde, Alexandra, Cécilia, Denis and all the first clients of FYU.

Contact Information:


View Related News >