The Dip That Helps Kids Eat Their Veggies
Vegy Vida is the first and only dip designed to help kids learn to love their veggies.
Children have a stronger sensitivity to the bitterness in foods, which can make getting proper nutrition an especially big challenge. By removing the bitter taste, Vegy Vida takes the tug-of-war out of veggie eating and helps set up children for a lifetime of healthy food choices.
When it comes to mealtimes, kids are notoriously hard to please.
Turns out, there’s a scientific reason for it: children have 3 times more taste buds than adults, which makes them more sensitive to the bitterness in foods such as vegetables.
Children’s aversion to vegetables creates some serious healthy eating obstacles.
Many moms try to make veggies more kid-friendly by camouflaging the taste with heavy dressings. But traditional store-bought salad dressings and dips are often loaded with added sugars and artificial flavors (not exactly helpful when trying to eat healthy).
Discovered by a natural food scientist, Vegy Vida’s one-of-a-kind, bitter-blocking ingredient softens veggie flavor, making Vegy Vida the ultimate healthy habit helper.
By softening — not masking — the bitterness in vegetables, Vegy Vida makes fresh foods palate-pleasing to kids without the need for unhealthy dressings or condiments loaded with sugar and artificial ingredients.
On top of being all-natural and sugar-free, Vegy Vida provides 8g of protein to pack an even healthier punch. When veggies taste better, mealtime becomes more fun for everyone!
And with 5 delicious, kid-friendly flavors to choose from, Vegy Vida is sure to please even the most discerning of palates.
So whether you decide to use Vegy Vida as a dip for your favorite veggies, a topping for your loaded baked potato, or as the crowning note in your creamy ranch pasta salad, Vegy Vida not only tastes great, it’s incredibly versatile!
Children start developing food preferences at a very early age. In fact, an aversion for veggies has been shown to start as early as the age of three. When healthy eating habits and a love of vegetables are introduced early, it sets kids up for success.
Josh Young, the inventor of Vegy Vida, spent years working for large food and beverage companies creating products that were big on taste, but not so big on nutrition.
A natural foods scientist, Young set out to find an ingredient to deliver healthier great-tasting flavor, free from added sugars and artificial ingredients. What he found was even better — a compound that actually takes unpleasant, bitter flavor away!
Derived from cucumber, Vegy Vida contains a proprietary compound that acts as a natural flavor softener. This special ingredient works by combining with the bitter components in vegetables to make them too large to implant on the taste buds — safely and naturally removing the bitter taste!
Available in five kid-friendly flavors, Vegy Vida is as versatile as the veggies you choose to serve. Use it as a dip for raw veggies, a topper for cooked vegetables or add it as a healthy substitute in your favorite recipes. (We love the Savory Bacon as a butter substitute in veggie omelets.)
Our kid-friendly package design makes it easy for independent use, allowing children to enjoy their new food favorite on their own.
We launched our product in 2015 in a local test market, and have since been optimizing and perfecting it based on real sales results and hundreds of consumer interviews. Our January 2017 relaunch with improved formula and package has won rave reviews, exceeding sales expectations and keeping pace in supported stores with the weekly sales averages of established brands in the category.
We are currently in full production on 200,000 units to fulfill the first of what we are sure will be many orders. We are in talks with many other retailers for shelf placement later this year.
Our initial sales success gives us great reason to believe we’ll continue exceeding expectations.
We’re excited to expand our already great selection of kid-friendly flavors. Our product line will also be expanding to make it even easier for kids to eat better – even on the go! Look for us to add lunchbox friendly, single-serve portions to our product selection.
Our team of experts are a diverse and distinguished group that bring years of experience in a wide range of fields. While our backgrounds are vast and various, there is one special skill many of us share: We are moms on a mission to make mealtimes fun for everyone.
Boasting 30 years of combined experience in product development for a wide range of companies, partners Josh Young and Julie Lincoln bring an impressive set of crucial and complementary skills to Vegy Vida.
Young, with more than 15 years of experience in the food industry, brings knowledge of ingredient innovation, product formulation, rapid prototyping, contract manufacturing and supply chain management.
Lincoln’s 15 years in new product innovation and brand strategy have given her a specific expertise in consumer insights, concept development, market validation, creative, and marketing.
With a deep understanding and love of startup finance and operations, Parker, an entrepreneur in her own right, brings more than 10 years experience in accounting and finance for public and private companies of all sizes.
A master of marketing, public relations and branding, Ward brings more than 25 years of big brand experience to our team and oversees our rapidly growing brand awareness and customer engagement.
A 20-year sales veteran, Sova has proven indispensable at securing new business and customizing our sales package and supply chain for each new retail partner.
With 16 years of food and beverage operations experience, Adam directs overall supply chain operations, including purchasing, inventory control, selection and management of suppliers and distribution of finished goods.