Screening Media installs and manages TV screens in high traffic zones, mostly Carrefour and Delhaize. This company produces and distributes qualitative video content to the screens offering a new and unique solution to its clients: an affordable digital and dynamic communication to strengthen their brand and accelerate their sales.
Screening Media is fundraising for a minimum of €50,000 from the crowd, with a minimum of €75,100 from professional co-investors, for a total financing round of a minimum of €175,000 with a maximum of €199,000. The funding will be used to grow our equipment and develop our presence in Belgian shops.
– For each new shop Screening Media partners with, they can add ten new local announcers (nearby retailers),
– Screening Media is a startup with a powerful growth potential.
– €90,000 have already been committed by professional investors.
“We allow our clients to move into the digital age to communicate via video, which is the best mean.”
Eric Ducarme, CEO
Screening Media is a Belgian company active in media & advertising since 2008.
Screening Media installs and manages TV screens in high traffic zones, mostly Carrefour and Delhaize shops. Screening Media produces and distributes qualitative video content to the screens, offering a global solution for its clients.
Screening Media combines a global and a local approach: the supermarkets will use 50% of the time to promote their products, and share the remaining 50% with local business partners or shops that will advertise their products and brand to the shoppers.
Screening Media is therefore able to offer a new and unique solution to its clients: an affordable digital and dynamic communication to strengthen their brand and accelerate their sales.
All Belgian companies are currently struggling with their digital transformation.
Retailers often still rely purely on paper displays to communicate to their clients in-store and many local businesses still communicate massively through local free papers (freesheets) however all these media are losing audience and efficiency.
All business owners know that they need to move to digital media but lack internal knowledge or capacity to do so.
Screening Media offers them a strong expertise and support to deploy their communication in this new digital channel.
Screening Media offers turnkey and easy to use solutions: the company installs 2 to 5 TV screens per shop. These screens are automatically populated with the central communication timeline of the chain driven by Headquarters (HQ), and the shop has the freedom to add more local content to drive additional sales.
Screening Media offers a global solution to all its clients, as it produces and publish all videos according to the clients’ needs and requests.
Screening Media has three main operational activities
– Design and install Video screens in Partner shops
– Daily technical monitoring of all installed screens and players, on-site repair in 24h
– Content production and diffusion: Weekly updates of the messages to follow the weekly promotion cycles from HQ, punctual support to shops for their local needs
Recent market transactions have proven that once a media company reaches a critical mass in number of points of presence and with a national coverage, it becomes a good invesmtent opportunity for a National player (media agency or intermediary).
The company believes that it will reach critical mass of 300 shops with two national retailers and with a good geographic coverage (good penetration in all three regions) within the coming years. At this stage, it will become a take over target for an industrial partner or a VC.
Screening Media’s commercial approach is based exclusively on B2B direct sales. Our company deploys a workforce of five people all over the country to find new shops and announcers.
The growth strategy of Screening Media works in two steps:
– 1, the company will strongly increase its footprint, adding at least 40 shops per year to its network and doubling this network in three years
– 2, Once a shop has been equipped, Screening Media will contract with an average of 10 local announcers per new shop, with a target to reach 2,000 active clients in 2020.
Screening Media has a strong history of partnerships (of more than five years) with leading Belgian retailers (Delhaize, Carrefour and Intermarché). It has developed strong relationshipsboth franchisees and with HQs. Screening Media is currently involved in various digital projects with these HQs (going beyond video displays).
Screening Media is the national leader on the retail franchisee market.
Screening Media intends to keep leading the race when the remaining 500 shops will decide to modernise their shops and install video communication. When a new shop is open or when an existing shop is renewed (every 8 years on average), it is contractually obliged by its HQ to install video communication (5 screens for an AD Delhaize for example).
Screening Media is the leader through quality installations and video productions.
Screening Media’s main clients are big local retailers (AD Delhaize, Carrefour Market and Intermarché). These shops are all evolving towards open and streamlined design, which includes videos to increase communication impact. In Belgium, the global franchised market in the food sector covers 900 points of sales.
Screening Media’s secondary and critical clients are local companies and shops that wish to promote their business in the stores where Screening Media is present. With an average of 30,000 clients per shop per month, local advertisers have a great opportunity to reach a large and extremely targeted audience.
At the end of 2016, only 27% of franchisees were equipped and it is estimated that 250 per year will need an integrated video system.
On the video market for franchisees, Screening Media is the clear Belgian leader and it will remain so thanks to its dual approach with local announcers.
The local announcer market is completely different and much bigger, it consists of thousands of shops and SMEs that spend 1 000 to 25 000 € per year in advertising. The digital video market has a strong growth of 35%/year.
Screening Media is unique in its positioning thanks to the integration of local announcers enabling rich and dynamic communication at reduced costs to all partners.
The two main competitors only offer standard retail solutions to the franchisees (Music Matic and BMG) and not as their core business.
Screening Media has therefore an edge as product and solution specialist for video content.
CEO
I am a passionate leader with more than 20 years of experience in high tech industries.
I have worked for big names (Microsoft, Orange) as well as small startups all my life and enjoyed all challenges.
Today I want to double Screening Media’s sales and profitability in the next four years.
COO
I am an industry insider and passionate seller. I have worked for Scala, one of the three worldwide leaders in video software. I have four years of experience with Screening Media.
Staff
Screening Media currently employs a great team of six dedicated persons, specialized by function in
– Studio: Video Production and Animation
– Direct Sales
– Technical support and administration