Business Description
My partner/son and I have a small fashion firm ReFined-Culture, LLC specializing in industry standard model coaching and Production it is in our best efforts to pursue our vision/calling.
EnVoi Online Showroom & Mobile Boutique is a unique space where women/men discover their authentic style and create a personal fashion experience. EnVoi Online Showroom and Mobile Boutique is to be located in Pittsburgh, PA, traveling to nearby cities and towns (i.e. Washington, PA and Columbus, OH because of its recent Fashion emergence.) We are looking to retrofit a limo-bus, box truck, or mobile RV. Our vision is to combine style disciplines Retro and Modern – The retro part is the façade that captures the attention of all who see it and can be designed to look like a storefront. As you enter you are getting the ultimate EnVoi experience, smooth hardwood/laminate floors, a beauty bar, 360 mirrors, runway track lighting, smooth and sleek design everything push/touch with a place for everything. We feel mandated to create the most personal, professional fashion experience.
Our upscale add-on services will offer private personalized image consulting, wardrobe management, and concierge services.
EnVoi is a stockist carrying lines from emerging designers, bespoke apparel for men & women, two self-care items, and some exclusive small home décor trinkets. Later, we will add a signature line of neutral beauty products for women of colour. All Made-to-Measure apparel comes with private personalized services by appointment only. Our Online Showroom and Mobile Boutique will be a new innovative pop-up business model. Everything we carry is made by designers, crafters, artisans and custom shoemakers. Our target populations are affluent women and men ages 30-65 who are leaders, professionals and empty nesters who want to stay style-relevant as they age gracefully. We have recently been approved to retail and distribute beingU, undergarments/intimates for women of colour, which makes us the first and vendor of this line in the whole United States.
What is the purpose of this loan?
This loan will be utilized for the first part of our launch, which will be online. Expenses will include: A scalable updated website to improve our online presence, sales and exposure – $750 Rent payment for mailing address at co-working space – $300 Small inventory purchases – $1100 Packaging materials – $150 Marketing – $200
By creating an inviting stockist and online showroom with this loan, sales will increase and business will be impacted with consistent income. Our next step will be to launch our mobile showroom. This loan will bring a dream into fruition and reveal to my children and grandchildren that at any age you can still follow your dream. It will show them that there is a way and I have found it with KIVA.