We’ve solved the solar industry’s sales problem. Powur is a one-of-a-kind platform that provides solar companies with a well educated direct sales force on the ground in communities nationwide. Anyone with a passion for solar can earn income as a Powur agent referring warm leads. Solar companies get warm leads at half price. Homeowners learn about solar from an educated neighbor rather than the aggressive salesman at Costco. And Powur earns a cut of every sale.
We will be the platform that converts the world to solar power. The solar industry is on the cusp of exploding — only 2% of modern homes use solar and it’s finally affordable enough for mass adoption. Our mission is to accelerate the adoption of sustainable energy world wide and help 2,000,000 homeowners save money and gain energy independence.
Powur has built a national network of strategic partnerships with solar energy companies across the U.S. We provide an unprecedented on-the-ground trusted sales force that these partners could never cultivate themselves and earn 5% of all the solar sales in return.
The Problem: Solar companies have tried and failed to acquire customers profitably. A solar power system for your home is a huge investment. Yet, big solar companies burn money on TV spots, internet ads, and partnerships at big box retailers like Costco. Nobody is going to spend $20,000 while pushing their cart at Costco.
The Solution: Direct sales is absolutely the best way to educate people about new products and industries because it’s a one to one relationship that fosters trust and real learning. Powur is a one-of-a-kind platform that provides solar companies with well educated passionate sales people on the ground in communities all over the country allowing them to network at scale.
Our model allows us to focus on creating the highest quality solar leads, while earning a % of the entire sale, building a vast distribution network of contractors to achieve scale, and monetizing with countless additional products.
Powur Advisor generates interested homeowner and submits lead through Powur Platform.
Powur Advisor transfers customer to solar provider using our app.
Appointment is held between solar provider and homeowner.
~20% of appointments convert to paying customers. Customer signs a contract to go solar with provider!
The solar company that closed the sale is responsible for installation.
A promo video for potential Solar Advisors.
A promo video for potential Powur customers.
We connect Solar Advisors (independent 1099 contractors), residential homeowners, and an established network of Solar providers / installers and keep 30% of all the revenue that transacts across the platform. Our direct sales model gives us an unmatched ability to scale solar customer acquisition without the massive infrastructure cost associated with vertically integrated models.
$1,407,000
Revenue 2016
Up 526% from 2015
$499
Solar Advisor initial training
$29
Powur Pro access / month
$58
Average charge to solar cos per appointment
$0.17
Earnings per watt from leads that convert
The average cost to acquire a customer in solar is $3,000. SolarCity, Sunrun, Vivint, and Sungevity all pay this premium, and it’s destroyed profitability. We lower this average cost to $1,400, saving our solar partners over 50%, while building a lucrative model for our Solar Advisors by cutting out the middlemen.
$3,000
Average customer acquisition cost in solar
$1,400
Customer acquistion using Powur
~30%
Leads turn into appointments
~20%
Appointments convert to installations
Powur has built a national network of strategic partnerships with solar energy companies across the U.S. Our selection process analyzes public customer reviews and a custom data set on each provider. The relationship is symbiotic. We provide an unprecedented on-the-ground trusted sales force that these partners could never cultivate themselves and earn 5% of every sale in return.
Solar power enjoyed a record-breaking year in 2016 as the “U.S. market installed 14,762 MW of solar PV from approximately 370,000 individual installations and is nearly double the capacity that was installed in 2015”. Projected installations related to U.S. solar PV capacity show that it is likely to triple over the next five-year period. It is projected that by the year 2022, more than 18 GW of solar PV capacity will be installed annually. The desired exit strategy of the management team is an initial public offering (IPO).
Source: Solar Market Insight Report 2016, Solar Energy Industries Association (SEIA). March 2017
Direct Sales Leader
Jonathan launches Empowered Entrepreneurs, adding 120,000 customers and building one of the largest followings of direct sellers.
Vision
Founder Jonathan Budd is inspired to create a business that accelerates the adoption of sustainable energy to help arrest climate change
Team Assembled
Jonathan Budd partners with Rick Hou and Paul Walker to build a platform to connect Advisors and solar providers. Jonathan invests $500k of his own money.
First Round
Raised first round of $150,000.
Second Funding Round: $775,000
Beta Launch
Powur is launched and integrates with Solar City.
Growth + Financing
Revenue grows 526% from 2015 to 2016. Powur raises $1.1M led by Tech Coast Angels.
Transition to Multi-Provider Model
Powur transitions from SolarCity to launch multi-provider model with 21 installers on the platform in 18 states.
Biggest Month Ever
Powur has biggest homeowner submission month in company history.
300% Growth + Crowdfunding
Revenue per lead has climbed 300% over 2016, Powur launches first crowdfunding campaign for direct sales with WeFunder.
Market Expansion
Dominate the US and expand into Puerto Rico, Mexico and Australia.
Other Products
Additional renewable energy product lines added to the Powur platform.
Doing well by doing good: Powur is a B Corp, founded with the purpose of measurable positive impact on society. Our strategy is to empower all stakeholders to prosper in the shift to a sustainable world.
9,623,459
Pounds of CO2 Sequestered
Dear Future Powur Shareholders,
It has been a vision of mine for almost a decade that our company, Powur, would play a role in accelerating the adoption of sustainable energy. I didn’t know how, I was in my 20’s when this idea first came, and the market was hardly ready for the unique contributions we had to offer. But that didn’t stop us from pursuing what we believe is one of the most WORTHY ambitions human beings can take on at this moment in history… creating a sustainable energy future.
Over the course of the last decade… everything has matured for our grand vision to come to fruition. We have amassed one of the largest dedicated direct selling solar sales forces in the world. We have fine-tuned and iterated a new model for solar customer acquisition that allows us to expand faster than any national solar company, with the best value proposition on the market as the top local/regional installers compete for our customers’ business.
We have carefully collected and curated an impeccable community of human beings to be part of our vision. I am so blessed everyday to work with the THOUSANDS of people who are part of Powur… who share our passion, our commitment, and our work ethic toward a sustainable future.
We have now built one of the largest installer networks in the country, and we are expanding across the world shortly. I am confident there will be no company that has an installation and fulfillment capacity that matches Powur within the next 24-36 months.
Truly, every ingredient required for us to become one of the most dominant brands in the solar energy industry is here. Our mission now is simple… educate. Educate every homeowner we come across, continue to fine-tune our practices, our methodologies, and the skill of our sales force.
And SCALE. Invest heavily in getting our message out to the world and continue to attract talented individuals who want to create their livelihood being part of an industry impacting the future of our world. This is our goal, and this is what we must do if society is to shift to sustainable energy in time to avoid devastating impacts on our climate from fossil fuel pollution.
With you as a shareholder… we will reach these goals even faster. Our message will travel further and wider, and the momentum behind our company’s purpose will continue to grow. Thank you for your resources and belief as we will put both to work to deliver planetary and financial ROI to our network of stakeholders.
Sincerely,
Jonathan Budd
Powur CEO / FOUNDER