The campaign calls out youth to get engaged in the global affairs
22/04/2017 – Rotterdam, the Netherlands: Today AIESEC launched ‘Let’s Get Real’ campaign to raise awareness about the UN Sustainable Development Goals (SDGs) amongst young people. The campaign urges rushes youth to get to know the Global Goals by translating the sophisticated language into simple examples messages that feature relatable tips for their everyday lifestyle choices. AIESEC aims to make 1 million youth aware about the SDGs and encourage them to act for a cause they care about. Visitors of the Youth4GlobalGoals website can pledge to one of the SDGs, manifesting their will to become SDG advocates.
According to the YouthSpeak Survey, 55% of young people are not aware of the Sustainable Development Goals. Through Youth4GlobalGoals initiative AIESEC aims to mobilize every young person to act for the SDGs. Let’s Get Real is the biggest awareness campaign AIESEC runs since the YouthSpeak Survey campaign in 2016, which gathered over 180.000 responses.
‘Let’s Get Real’ is our shout-out to young people out there. We want to burst their bubble, let them know that life issues go beyond photo filters or a number of likes, if to take into account diverse realities of 1.8 billion young people in the world. At the same time, we want young people to see how privileged they can be and what responsibility this brings’, says Alonso Salazar, Global Vice President Digital Marketing in AIESEC and the creator of the ‘Let’s Get Real’.
‘Let’s Get Real’ campaign release includes a refreshed version of youth4globalgoals.org website that will allow youth to understand the SDGs better through gamification and interactive website features. The campaign will run in 120+ countries and will be powered by a network of 40k young volunteers. ‘Let’s Get Real’ is AIESEC’s answer to engaging youth with the ‘One For All’ campaign powered by PVBLIC Foundation.
Get engaged by taking a pledge at youth4globalgoals.org to become one of out of the youth advocates.
The initiative aims to mobilize young people to contribute with actions to SDGs. Throughout 2016, 32.000 young people went abroad to volunteer in 4,500 SDG-based projects. Moreover, AIESEC hosted YouthSpeak Forums in 200 locations and educated 56.000 people on the SDGs. The initiative reached 12.5 million people. Please find attached the full 2016 report: http://bit.ly/Y4GG2016
AIESEC is the world’s largest youth-led organization creating opportunities for young people to explore and develop their leadership potential. With offices in more than 122 countries and territories, AIESEC is a non-political, independent, not-for-profit organization run by students and recent graduates of institutions of higher education. Around the world AIESEC partners with more than 2,600 universities and 8000+ organizations to facilitate professional and personal development experiences for young people across the globe.