A loan of $2,475 helps her purchase a mesotherapy device for skin massage and rejuvenation, skin masks and other cosmetic supplies.
Najea is part of a group guaranteed loan. She has a cosmetics business which started with manicures and pedicures and has expanded to laser therapy, skin treatments and other beauty services. She has recently started a customer membership group for discounts and special offers to increase her customer base and outreach.
With her loan Najea is expanding her cosmetic services. She purchased a mesotherapy device for skin massage and rejuvenation, skin masks and other cosmetic supplies.
Najea wants to expand her customer base and register her business.
This loan is special because:
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About Koret Israel Economic Development Funds (KIEDF):
Koret Israel Economic Development Funds (KIEDF) launched its direct lending program, SAWA, in 2006 to help low-income and unemployed populations within Israel create independent income-generating activities. SAWA currently serves Bedouin women in the Negev, Arab Israeli women in northern Israel and Jewish Israeli women. SAWA loans support a wide variety of small business types including consumer goods sales, grocery stores, animal raising, hairdressing, sewing, and day care. SAWA continues to grow and serve new populations while maintaining a loss rate of less than 3%.