Slow Fashion for Fast Growing Kids
Kids clothes that last, save time, money and inspire sustainability.
About this project
Jake + Maya Kids are on a mission to create “Slow Fashion for Fast Growing Kids”
As a parent you know kids can grow out of their clothes quickly. Often their clothes are in perfect condition yet you have to get rid of them because they no longer fit. We’re helping to solve this problem!
Our clothes last longer and even through growth spurts. Saving you time and money whilst inspiring the next generation to live more sustainably.
Kids fashion that grows with your child, increasing the lifespan of a standard garment from the average of 1 year to more than 3 years.
Not only are we better for the environment but the kids we’ve shown love our designs and find the clothes really easy and fun to wear.
Throughout the collection we’ve designed each item to last longer whilst still being easy and fun for kids to wear.
Each child’s size is different, so shopping by age doesn’t make sense to us and each child’s taste is also different, so gender stereo-typical designs also doesn’t make sense to us.
That’s why we have made our prints gender neutral and abandoned age-sizing for a simple S, M, L in each garment.
Many items come with extension packs so that favourite items can be made to last even longer.
We will have simple online tutorials to show you how to use our extension packs. You’ll learn super simple and easy ways to extend, up-cycle and mend not only our clothing but all clothing.
To make sustainability easy you can always send items back to us in the mail to extend or mend for you. Plus if you choose one of our outfit options you’ll receive this service for free.
When children are young, they are primed for learning and soaking everything up.
We are all responsible for teaching them the right things. Every new experience, every word they learn, every behaviour they adopt, is an investment in a more fruitful future.
Jake + Maya Kids is more than just a fashion line; it is the start of a beautiful change that we are all responsible for.
All our garments are ethically made, using organic cotton and zero-waste techniques. Sizes available are 87cm – 142cm. You’ll get to choose style and sizing once campaign has ended.
Back us now and be amongst the first to support our campaign.
To say thanks, you’ll get outfits at an extra special early bird price AND free mending vouchers – but be quick quantities are limited!
Tze Ching Yeung – Creative Director
Rachel Swatton – Pattern Maker / Seamstress
Jake Yiannikkou- Durability Tester / Muse
Maya Yiannikkou- Zero Waste Manager / Muse
Charney Magri – Photographer / Videographer
Jessica – Visual Editor
Eva Dziedzic – Fashion Stylist / Art Director
Ulrika Nisser – Product Stylist / Photographer
Richard Ling – Kickstarter Marketing Partner
Daisy Dog – Positivity Coach
Jakeandmaya’s collections (as it was previously called) first launched in 2008. We received an amazing response from customers, press and retailers. The collections were stocked internationally in independent boutiques and department stores – including the likes of Harvey Nichols and Alex and Alexa in London.
In 2013, we were honourably listed at the Source Best Ethical Kids Fashion Brand awards. That same year, we stopped trading as we felt that they were not doing enough for sustainability. We saw that we could do much better and so started working on a new collection.
Now we’ve designed almost 40 items and are excited to share some of our favourite pieces with you on Kickstarter. Once funded our goal will be to take the whole collection into production and to help inspire the next generation to live sustainably.
We are looking for trusted sponsors to join our mission. If you are a local business or anyone who is enthusiastic about children’s clothes and/or sustainability we’d love to hear from you. Contact [email protected]
We’ve designed and tested our collection, and kids and parents love it! All we need now is your support to bring the collection to life! Together we can inspire the next generation to create less waste and live more sustainably!
With your support we promise to:
Encourage change in the kids fashion industry, by making collections sustainable and organic whilst designing for zero waste.
Continuously look to improve processes so we are always giving parents, children and consumers, the best possible sustainable solutions.
Join us on our journey by backing and sharing our project. Together we can reduce fast fashion waste and inspire the next generation to live more sustainably!
Risks and challenges
Risks and Challenges
We have taken the time to get nearly everything in place before launching this campaign. We took the risk up front by delaying the launch of this campaign until we believed it was ready, to lessen the risk to our backers. We have a great team in place so we don’t predict many obstacles here. But there is always the unknown. But we will face every obstacle with the same tenacity and perseverance that we have from the start.