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Mar 20, 2017 5:30 PM ET

Archived: Simple Energy is a customer engagement platform providing information on energy usage and savings.

iCrowdNewswire - Mar 20, 2017

Simple Energy

Boulder, CO 80301, US

Simple Energy is a customer engagement platform providing information on energy usage and savings.

Simple Energy uses social game mechanics to change how people save energy and how utilities engage customers. They make saving energy “social, fun and simple.”

By engaging people on the platforms they already use, including email, Facebook, web, and mobile applications, and making energy use data into a simple scoring system that allows people to compete with their friends and neighbors online, Simple Energy encourages people to become interested in their own energy use and take action to reduce consumption. The system is based on leading behavioral economics and game mechanics research by scientific advisor Dan Ariely, author of Predictably Irrational and The Upside of Irrationality. Results from a recent pilot program show that the platform can produce an average energy savings of 20% with up to 50% in savings for top performers.



Chief Executive Officer
Yoav Lurie

Yoav LurieFounder at Simple Energy

Vice President Engineering
Kevin Owocki

Kevin OwockiKevin Owocki is a co-founder and CTO at StepOut.

Kevin graduated in 2006 from University of Delaware with a BS in computer science, and Ignighter is his 3rd startup. StepOut (formerly Ignighter) was a part of the Techstars startup accelerator program in Boulder CO in 2008.

Jeff Ammons

Jeff AmmonsI build teams and products that add value to the world. I am driven by a need to create and learn, and I accomplish goals by applying my skills of product management/architecture, project management, data analysis/machine learning, programming, SEO, team leadership, and my underlying passion for helping individuals reach the next level of performance.

I am an adventurer who loves pushing my own limits and inspiring others to reach for theirs. This manifests itself in my daily pursuits of knowledge, novelty, and challenges. I have many hobbies and interests outside of work, many of which transfer well to business: tango, opera singing, piano, paleo nutrition, fitness training, powerlifting, rock climbing, writing, languages, and others.

Chief Operating Officer
Bud Vos


Vice President
Justin Segall

Justin SegallFounder at Simple Energy

Contact Information:

Chief Executive Officer - Yoav Lurie

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