Us folks behind TiiPii are typical Aussies with a whole lot of love for anything to do with the great outdoors. We’re just itching to inspire people to start camping, canoodling, reading and relaxing- to get the kids playing outside once again! Therefore we decided to create a glorious outdoor abode for people to kick back, chill out and watch the world go by in… TiiPii is a unique and exciting design that embodies so much more than just a hammock, a floating bed or a hanging chair. Our one-of-a-kind design is actually more so a lifestyle choice. Versatile, compact & transportable, our innovative floating bed can truly go anywhere you want to go.
We’ve created a unique and exciting range of leisure furniture products. The key feature piece of our range is TiiPii Bed, our patented and innovative one-of-a-kind design that resembles a floating bed or family hammock. We consider our product range to be more so a ‘lifestyle choice’ for our customers, as each and every design is inspired by encouraging people to relax, to explore the great outdoors and to spend time with those who matter most.
The fast paced world as we know it whips past each day with no sanctuary from technology, hassle & never ending ‘to-do’s’. So we asked ourselves why is it that children don’t play outside now? Where is that illusive ‘me time’? And why are we never just in the moment anymore..?
With TiiPii we created a wonderful and aesthetically pleasing design that inspires people to take back the clock, to get the imagination flowing, to create a haven, a hideout, or a cubby. We want to encourage people to explore, to be with loved ones, and to kick back & just watch the world go by.
Our figures are calculated through three main revenue streams.
• Distributor Revenue
• Retailer and Reseller Revenue
• Online Revenue
Distributors, Retailers and Resellers
– Distributors; 40% gross margin. We operate with a 40% margin model where manufacturer – distributor – retailer all receive a 40% margin.
– Retailers & Resellers, 40% gross margin. We will be looking to supply the majority of retailers from our own distribution centres.
Online sales will be our main point of contact when selling to the end consumer. The buy price for our end consumer is RRP £280.00 (1.8m TiiPii) 57% gross margin.
Our ideal exit strategy would be to be bought out by a larger company in years 3-5. This could be a competitor that supplies the outdoor furniture market, a distributor that supplies the resort and hotel market or an events company that hires and sells luxury products to its clients.
In addition to a proven sales record we will be collating data from our end consumers to build a larger database that will boost the value of our business and aid the sale when it comes time to sell.
One company that we could see acquiring TiiPii is a brand called ‘Hartman’. Hartman are one of Europe’s biggest suppliers of outdoor furniture and accessories.