This is MOVR. We’ve come up with a piece of technology based on 2 beliefs: that our bodies moves in different ranges of motion, and that everyone deserves access to personalized physical training. MOVR uses unique algorithms and ongoing user feedback to deliver customized workouts for every user. We see results in body function, energy levels and movement ability. These are all the perks a personal trainer can offer – only now it’s free. And in your back pocket.
Short Summary
I believe that there is a disconnect in the fitness world today between how we want to feel in our bodies and how we exercise. No matter an individual’s fitness goals, I’ve learned that everyone wants to feel better in their bodies. Taking a balanced approach to supporting and strengthening our natural ranges of motion is fundamental to that.
MOVR’s philosophy is about taking a systematic, personalized approach to exercise so that each individual can experience meaningful success at every level. We customize every workout based on the user’s input and feedback, ensuring that every single sweat meets their needs and supports their movement goals in life and at play.
My name is Aaron de Jong, founder and creator of MOVR. I have worked in the personal and group training industry for over 5 years and prior to that was a Physical Education teacher in the high school system. Over the years I’ve seen countless examples of people struggling to meet fitness goals without any cohesive direction. Through this experience, I’ve noticed a void that needs addressing.
People want to feel good in their own bodies and need the accountability and the mentorship of someone (or something) that knows how to get them there. But we’re all busy, gyms can be intimidating and personal trainers are expensive. With the creation of MOVR, we want to offer free technology that adapts to each user and enables anybody with access to a phone or computer the ability to move, as they are, at any given moment. When it comes to physical fitness, our goal is not to reinvent the wheel; but to teach people how to drive their own experience.
What We Need & What You Get
Our goal is to raise $50,000 CAD to continue branding and packaging the technology we’ve developed. As we continue to develop our app to make it smarter and more interactive, we will use the funds to help get this into the pockets of different demographics across North America and the rest of the world. That’s why we’ve made the initial version of MOVR free – we’re not just looking to grow for the sake of making money. We’re looking to create a global movement.
Because MOVR operates on a digital platform, we thought digital perks were the way to go!
Our rewards are as diverse and dynamic as our investors. They include:
· High fives
· Tickets to our launch party in Vancouver
· The opportunity to become a testing subject
· The opportunity to be a model in future MOVR photoshoots
· Lifetime membership
· The MOVR Movement Package
· In-person personal training
· “Face of the Brand” – an all-access pass to meeting the MOVR development team and share your insights on building the most usable movement app in the world
If our funding goal isn’t realized, we will re-organize our launch strategy and persevere. We not only want you to have MOVR in your pocket – we want you to love using it every day!
The Impact
Although everyone has their own unique way of moving and getting fit, we can also learn a lot from each other’s successes. By offering an app that is constantly adapting and delivering customized workouts based on user input and feedback, we will have the ability to identify exciting new trends. This app is built to help get people moving – regardless of age, sex, fitness level or personal circumstance. Our vision is to build a large dataset of health profiles and successes so that we can apply machine learning techniques to tease out inevitable patterns and continue to inform the MOVR custom-generated workouts for each individual.
Combining this innovative concept with the individual expertise of each member of our team, we have the working parts to create something previously unseen in the app world. With MOVR, we’re using technology to bring personal fitness out of the dark ages and change the way the world views exercise.
Risks & Challenges
We are entering uncharted territory, and with that come a lot of questions about where we’re headed and how we’ll get there. We’re also going up against major labels, brands and corporations who have far greater resources than we do. Inspite of that, our team is dedicated to launching MOVR and continuing to develop and grow to reach the masses. We are prepared to meet challenges head-on and are committed to learning and adapting to better serve the needs of our users as we evolve.
We have surrounded ourselves with people who are experts in the fields of exercise science, app development, social media, branding, photography, and videography to ensure we do this right. Last but certainly not least, there is you: the people whose thoughtful input, feedback and financial contributions we’ll rely on to help make this App a household name.
Other Ways You Can Help
If contributing financially is out of your realm but this project seems interesting to you, we ask you share this with as many people as you can via email or on your social media accounts. We want to make some noise and we need your help!
For more information and to learn more on becoming a MOVR check out our site at www.moveasyouare.com
We look forward to interacting, growing and moving with you,
Aaron and the MOVR team