Fashion-forward activewear made from designer quality material without the retail markups.
About this project
Fashion-forward activewear made from designer quality material, meticulous manufacturing, all with the motivation to eliminate high markups while bringing the highest quality and affordability to you.
Do Lyfe Is an active lifestyle brand, found on the belief that you should never have to sacrifice functionality or style for affordability. We became fed up paying hundreds of dollars for name brand activewear, knowing they only cost a fraction of the price to make. Our goal is to become the new standard in the Activewear industry and change the way you think about fashion by offering high quality stylish designs at an exceptional price.
Whether running, bending, stretching, dancing or just simply living, we aim to create products and experiences that keep you active and inspired to live and Do Lyfe!
Designing our first collection, we had three key objectives:
- High quality materials
- Creating fashion forward styles that are versatile enough to fit your everyday life
- Offering our styles at a price of half of what our competitors cost
Our leggings are crafted from soft breathable fabrics, with four-way stretch, sweat wicking properties, Smooth seams designed with softer threads for ultimate comfort, & a flattering compression fit that slims and hugs your body in all the right places. Our leggings are designed to compliment a variety of body shapes and sizes and help you stay focused on your workout or everyday activity.
It’s All In The Details
Our 6 piece collection strikes a balance between fitness and fashion, taking you from work to workout and daytime to date time. Our timeless styles can be worn season after season.
Quality apparel requires quality craftsmanship, so we paid precise attention to every little detail. Each pair is constructed with stylish and technical features including mesh panels, sculpting seam lines, easily accessible pockets and a comfort medium rise waistband.
To create the best leggings ever, we had to start from scratch… We partnered with the the best factory and fabric engineering experts we could find. Rather than rushing to market, we spent 8 months meticulously working hand and hand with our manufactures to produce the best fabrics and products possible. Every piece is wear-tested for a total of 163 hours to assure optimal durability.
Our Pricing Compared To Our Competitors
We’re cutting out the middle man and selling directly to you, allowing us offer our apparel at half the price of the big name brands.
Production time takes roughly 30 days depending on the quantity of order. Once product has shipped to our fulfillment center, our team will package the orders and ship them team out to our awesome backers!
We’re a team of young entrepreneurs and Active lifestyle enthusiasts, excited to be apart of something we are so passionate about.
Our mission is to inspire, motivate and empower women live active and passionate lives, in and out of our pieces. Whether running, bending, stretching, dancing or just simply living, we aim to create products and experiences that keep you active and inspired to live and Do Lyfe!
Our focus centers around building a great, premium brand that reflects what customers care about today: quality, style, comfort and cost.
Your support will help to fund the first production run of Do Lyfe Activewear and allow us to further expand our line of high quality activewear at an affordable price. Not only does this mean backing our campaign but helping us share our story across all social platforms.
Please check out the rewards to the right!
For any further question, please contact us at –Dolyfeactivewear@gmail.com
Risks and challenges
Here is a pretty realistic timeline that we predict. We’ve spent the last year developing Do Lyfe and securing production, so if all goes according to plan then we should be shipping order out by early December.
We are so confident with the quality and durability of our leggings, that if something were to happen within the first 2 years, we hope you will send it back to us. No questions asked.