A Fitness Application and Community to Reinvent Your Workout
Manually putting together upbeat playlists for the gym is a thing of the past.
FIT Radio lets you push play and go. The easy-to-use mobile application puts thousands of DJ-curated mixes at your fingertips. The music never stops (not even for ads!) and we upload new mixes daily, providing users with only their favorite tracks and the best music available.
It takes a lot of time and energy to search for and download music for your workout. What you typically listen to throughout the day may not be what keeps you moving at the gym. Other streaming music apps give you one song at a time and have no control over BPMs (beats per minute) –- Pandora, for example, will give you a fast, upbeat song but it will most likely be followed by a slow, drawn out song that in no way matches the rhythm of the song you just previously heard. Spotify operates similarly to iTunes, letting you decide what you want to hear. However, flipping through songs can be very distracting when you’re trying to reach your goal of a seven-minute mile.
Our mobile application makes it easy for users to quickly access FIT Radio everywhere they go. With high-energy music that stays ahead of the curve, users can rely on FIT Radio to bring them only the hottest new tracks at the press of a button. No more downloading, searching, or waiting for radio personalities to get the played out music that trickles down to them. Club DJs make the hits, and FIT Radio brings these hits to you the moment they hit the dance floor.
FIT Radio caters to a niche audience in the fitness community, allowing us to serve an entire community of dedicated workout enthusiasts. Our specific focus and socially-active community allow us to facilitate a much more effective platform for marketing campaigns. We also have unparalleled customer loyalty and impressive listener retention rates. We’re able to tailor our in-app user-experience specifically to the workout audience.
We recently leveraged our connection to our community and launched a rewardscrowdfunding raise offering lifetime memberships to our site. We raised $31,364 in 60 days — 314% of our original goal.
We’ve launched Android, iOS, and BlackBerry versions of our app
Since launching our Android subscription service in January 2013 and iOS subscription service in July 2013, we have gained over 14,000 paid users — and will soon exceed 700,000 total users
We are in the process of partnering up and aligning ourselves with the top companies in our industry. Our current partners include:
We have signed an agreement with TAG Strategic, a digital entertainment consulting firm focused on leveraging their collective experience and expertise in building relationships, identifying market opportunities, growing brands and defining best practices for the
entertainment, technology and mobile industries.
We are in talks with some of the biggest fitness apps on the market, developing strategic partnerships to be announced in 2014.
We have filed a provisional patent application, protecting our Mobile Device Streaming Mix Balancing technology.
We have put forth focused efforts to avoid expensive legal pitfalls concerning copyright and royalty issues. We are DMCA compliantwhile setting ourselves apart with our unique revenue structure.
This is exemplified by the recent news that Under Armour is acquiring popular app MapMyFitness for $150MM, to “maintain its relevance in an increasingly mobile world.”
Our loyal users have provided overwhelmingly positive feedback.
Users love FIT Radio so much that they’re even making vlogs about it:
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We have been featured in numerous articles, app reviews and blogs.
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We’ve been referred to as a “Pandora for gym rats” by Mashable, a “Game changer” by Beachbody, and the app that is “reshaping the radio experience” by Women’s Running. We have been featured twice earlier this year in Mashable and were nominated as one of the Top Seven Best Music Services/Apps at The 5th Annual Mashable Awards.