Coalition Snow is a team of expert female skiers, snowboarders, and innovators who have architected their lives around pursuing their passions in the mountains. When it comes to empowering women and girls around the world, Coalition Snow means business.
Jennifer Gurecki | CEO | Prior to founding Coalition Snow, Jennifer founded Zawadisha, a consumer finance company that provides small loans for clean energy and water products to rural Kenyan women. Before that, she co-owned a white water rafting outfitter and also worked for UC Berkeley as director of a wilderness-based literacy and leadership program for underserved youth. Jen founded Coalition Snow to seize a valuable opportunity to better meet the needs of women riders while simultaneously elevating their status in the world of snowsports.
Danielle Rees | Team Manager | Danielle is a seasoned nonprofit executive in women’s-specific organizations. She earned her Master’s Degree from Stanford University. Danielle oversees Coalition Snow’s ambassador and athlete teams, including developing contracts, sourcing content and assets, coordinating with the Marketing Director for promotion, and recruiting new team members.
Jenn Sheridan | Marketing & Content Director | Jenn is a former ski racer and freelance journalist for leading industry publications including Powder and TGR. She is responsible for executing PR and marketing components for Coalition Snow, including Demo Tour, co-sponsored/promoted events, social media, blog content, and press releases/features for media outlets.
Lauren Bello | Creative Director | Lauren previously worked in product development and creative for SoBe. She earned her Master’s Degree from the Rhode Island School of Design. At Coalition Snow, Lauren designs and produces all creative content, including graphics for equipment and apparel, marketing materials, and advertisements.
Coalition Snow also has recruited a team of expert entrepreneurs, sales, marketing, industry, and financial advisors to help support the growth of the company. Our advisory team is best-in-class and compliments our executive team + company goals well.