MIOMIO is crowdfunding its first collection of soft unbranded organic children’s clothes handmade in Italy
About this project
MIOMIO is a creative project for the production of childrenswear in organic cotton and hemp, entirely made in Italy thanks to a top-quality artisan tailoring process.
The core of the project is a desire to create something by hand. To work natural fabrics with Italian tailoring skills. To make soft, comfortable, safe, right, locally sourced children’s clothes, that are also beautiful, well-designed and cleverly made up.
We want our children and yours to wear soft clothes that are studied right down to the smallest detail, environmentally friendly, non-toxic and packaged by hand in line with a philosophy that is the absolute opposite to series production. 100% organic and tailor made in Italy.
The aim of the campaign is to start production of MIOMIO models and lay the foundation for new collections. Every garment ordered is a step forward.
Thanks to you, we can achieve our goal and produce our first collection. Help to grow a project that champions environmental, cultural and economic sustainability, the origins of its raw materials and the wellbeing of those who work them!
We have been working on the MIOMIO project for two years now, enthusiastically following a path of research that has led us to rediscover the beauty of quality craftsmanship. Sourcing materials is a real passion for us.
So that is where we started. Thinking back to a childhood spent among textiles, accustomed to touching them, recognising their particular fragrance, we began by looking for a soft material perfect for the delicate skin of children; that was also elastic and resistant enough to withstand their energy.
Organic, eco-friendly, all-season, made from natural hemp (40%) and cotton (60%) fibres, woven and dyed in Italy. No pesticides or weedkillers are used for the cultivation of hemp due thanks to the fact that it is a stinging plant.
Even the dyeing process uses artisan techniques with low environmental impact.
The design of the first MIOMIO collection was carefully studied, with the dual aim of recreating an original style and achieving maximum comfort (our models are completely free from zips, buttons and other hard parts).
And, above all, they have no visible logos.
Every MIOMIO garment is a unique piece, made up by hand in a small artisan tailor’s shop in Genoa’s old city centre.
Our philosophy is the exact opposite of series production; we work slowly and produce only small quantities to order.
We actually care about the source of the materials we employ, that have to be as local as possible, and about the working conditions of the people in our team.
Maintaining the same approach, MIOMIO supports the CIAI Equity Cambodia project. Since 1968, CIAI has helped over 20,000 children and 10,000 adults to fight against childhood disease and malnutrition and to reduce mortality of mothers and babies.
2 euros from every reward will be donated to the NGO for programmes supporting maternity.
We chose Kickstarter because crowdfunding is a perfect match to our production process: every garment is made for someone who wants it, no mass production and wasted material. We are sure that every single reward will be loved and worn by backers’ families for generations.
MIOMIO is a project that needs the support of passionate people to champion environmental, cultural and economic sustainability, the origins of its raw materials and the wellbeing of those who work them. This is not a project for faceless edge fund investment. Join us!
We’re designing a customer-oriented e-commerce, which will let you select made-to-measure accessories and models for your children: your own personal tailor.
If the campaign is successful, we will develop it and have it live as soon as possible.
Arturo, Zeno, Lesi, Leoul, Dalia, Paolo, Ettore, Agnese, Agata, Donatella Ceralli, Adriana Riondato, Lorenzo Novaro, Davide Scappini, Cristiano Ghirlanda, Piera Boggiano, Enzo Laise, Mauro Vismara, Marta Zoboli, Matteo Caccia, Elisa Anastasino, Sara Di Paolo, Francesca Pontiroli, Florinda Neri, Annalisa e Enrico Martino, Alice e Michele Renzini, Daniela e Francesco Gandolfi, Elena e Angelo Badalotti.
We love you!
Risks and challenges
This is our first kickstarter campaign, but we managed many bigger projects in the past and we have great relationships with our partners and suppliers and so we are confident all MIOMIO garments will be delivered on time to our lovely backers.
Unlike other crowdfunding campaigns, we already know exactly how we will create and distribute the rewards and all the materials are readily available.
To avoid shipping problems we selected different couriers for different areas and we will do everything to mitigate the risk of lost or delayed shipments.
Communication is very important; we will always keep our backers up-to-date with regular updates on the production and the project life in general.