British Boxers design and make cotton nightwear and underwear. Initially selling at artisan markets in 2013, the company now sells online and to over 50 outlets, including Harrods, and are raising to hire professional marketing expertise and expand its range.
- Featured in The Guardian and Daily Mail’s You magazine among others
- Over £250k turnover since incorporation
- 30% annual turnover growth to March 2016 from previous financial year
- Over 15,000 pieces sold to date
At British Boxers we design and make comfortable cotton nightwear and underwear.
We started selling the classic British-made men’s boxer short in 2013, but soon expanded our range, selling directly to the public at british-boxers.com and wholesale to over 50 outlets, including Harrods, as well as continuing to sell at artisan markets so we can meet and talk to our customers face to face – retail is all about customers.
To date, we have sold over 15,000 pieces with over £250k turnover since incorporation.
We have a distinct brand identity with a convincing back-story and believe we are well placed to develop our range to exploit identified growth areas in loungewear and athleisure clothing, ensuring that new product launches continually reinvigorate the brand. Our women’s hipster briefs have launched this month to coincide with our launch on Crowdcube!
Jan 2013: Started trading wholesale and at artisan markets
Jan 2014: Launched men’s and women’s nightwear range
March 2014: Launched men’s stretch trunks
Nov 2014: Launched www.british-boxers.com
May 2016: Sold into Harrods
September 2016: Launched women’s hipster briefs
We have featured across various media outlets: Daily Mail You Magazine, The Guardian, Menswear Buyer Magazine, Red Magazine (pending November 2016)