RSS Newsfeeds

See all RSS Newsfeeds

Global Regions

United States ( XML Feed )

Oct 10, 2016 8:04 AM ET

Archived: Lexica – Artificial intelligence tool to develop apps with natural language

iCrowdNewswire - Oct 10, 2016


Artificial intelligence tool to develop apps with natural language.

A child could create an app that solves unique problems that only childhood wonderment can see.

A single mother with no time to go back to school to learn coding can change the life of her family by bringing her game-changing idea to life.

The best ideas are those freely expressed in natural language, not artificial computer languages.

Knowledge and ideas are the lifeline of our society, the currency of our intellectual-based economies. And yet, few organizations and individuals are actuallyempowered to turn their knowledge and ideas into software applications. This capability has previously been reserved to a select few — until now.

Lexica is a revolutionary software development platform that aims to break that status quo by creating complete, functional applications out of text-based descriptions in any language. This effectively enables anyone who can describe an idea, process, or requirement to create a fully functional, money making, world changing software solution.

This unique use of artificial intelligence has already seen great success worldwide. Lexica  has helped over 10 large corporate customers build software products that addressed real-world needs.

At Lexica, we’re not just creating a faster, easier, and more accurate way to build software — we’re empowering anyone to turn their ideas into real world solutions. All around us everyday are individuals and organizations just waiting to transform their lives and those of others if only they, too, could materialize their knowledge and ideas into software.

With Lexica, all it takes is words.


Software programming is a manual craft which relies entirely on the personal skill of a developer. Software definitions are ambiguous and estimations uncertain. These factors contribute to software development projects consistently exceeding their budgets while failing to meet user needs.

Our approach, based on language instead of code, is capable of building apps at least 5x faster while ensuring accuracy in solving user requirements.

We do this by simply cutting out the middleman.

The problem with software development is that we aren’t learning how to build apps, we’re learning how to tell a computer to build apps. Lexica skips that step.

With Lexica, world-changing ideas will no longer be blocked by an inability to code, or at the very least, the time and money spent learning to do so. Textbook knowledge is no longer a barrier to real-world innovation. A child, a single mother, a starving family in poverty, people in developing countries — everyone has a voice that matters.

Not only can anyone now translate their ideas into a problem-solving app, but they can do so faster, cheaper, and more accurately than ever before.


Lexica’s unique solution revolves around two key products: Analyzer and Engine.

Analyzer is the user-facing web application where you type a step-by-step description of your product or process in your own words. Analyzer infers everything needed from the text and builds a knowledge model called BIM.

(If you want to get technical, this involves the semantical and syntactical processing of source text, using a Natural Language Processing type of artificial intelligence algorithms).

Engine then takes the BIMs and converts them into actual, usable software applications.

Think of it like this: You have a tune in your head, but you aren’t a musician and don’t understand notes or composition. But you can describe that sound you hear. Analyzer will take your description and create a readable music sheet with actual notes and keys (this is the BIM). Then a musician (Engine) can translate that music sheet that into actual live music (or in the case of Lexica, a working software application).


First and foremost, Lexica provides anyone that possesses knowledge and ideas with an easy means to create software applications out of them, without the need to learn to code. This is our greatest advantage, and one that no one else can provide.

But giving every human on earth this unprecedented power also has other benefits:

Natural language is the basic means with which anyone can convey their knowledge and ideas — the only means for most. Today, impactful knowledge comes in the form of software. Lexica enables, for the first time, a natural way for anyone, regardless of access to knowledge, to create potentially world-changing software.


Analyzer and Engine have been tested and utilized through our consulting engagements with over 10 corporate customers including Coca Cola in Argentina, and other large-scale corporations well regarded in Latin America such as XM (Colombia, $40M revenue), and Enarsa (Argentina, $600M revenue).

These current customers are helping us build and refine our products based on their needs and feedback.

We have signed agreements with consulting powerhouses Ernst & Young (EY) and PriceWaterhouseCoopers (PwC). They are very interested in pairing their current advisory practice with our technology. As consultants, they already offer their customers process definitions, leading practices advice, and relevant industry knowledge that can easily be leveraged into value-adding software applications with our platform.

For distribution, we have partnered with Palmtree Consulting and Onirus SA. Palmtree has a long established software distribution capacity between Latin America and the US. This experience is critical for initial target distribution in the US.

What’s Next?
Beyond strengthening the next versions of Analyzer and Engine, we are focused on launching our BIM Marketplace. Users will be able to publish, browse, and purchase already-built products. Since they’re created with natural language, BIMs can be easily reused, modified, or coupled with additional BIMs for greater functionality.


The Lexica story begins with Nadia Huebra, a free-spirited young woman from Argentina’s remote countryside. A self-taught reader from the early age of 3, her love for books led to an ongoing career as a writer and linguistics advocate before moving into software engineering. This background eventually led her to the question: “Why do we communicate with machines, tell them what to do, in such a foreign way from how we humans communicate with each other?”

This question sparked a 15+ year journey to find out, during which she created the company Onirus in Argentina. Along the way, she met the Colombian team behindPalmtree Consulting — a team with decades of combined experience growing and managing tech companies, including a successful exit with a global firm — who immediately realized the potential of this powerful idea. Together, they createdLexica around a shared vision:

Knowledge and great ideas are spread everywhere, in people of all sorts and sizes. If we empower people to create useful solutions out of those ideas, relying only on their existing capacity to use language and no additional, complex prerequisites, who knows what wonderful solutions and applications they would bring onto the world. Today, that is exactly what Lexica aims to find out.

Alberto Prada, Co-Founder / CEO
Our lead strategist, Alberto has 30+ years of experience developing and managing highly complex systems in Engineering, Energy and Technology. His work has taken him from Palo Alto to NYC, and recently back to LATAM as an advisor and entrepreneur. Alberto holds a MSc degree in Electrical Engineering from Stanford University.

Nadia Huebra,  Chief Scientist
Nadia is our main inventor and leader of our technology team. An accomplished writer, linguistics expert, and information systems engineer, she has 20+ years experience in software companies. Her lifelong work on formal knowledge systems is cornerstone to our technology.

Jose Maldonado, Co-Founder / Head of Marketing & Customer Experience
Jose is an entrepreneur with 15 years of experience in enterprise software, customer management, and innovation. He is focused on all things brand, image, message, and customer experience. Jose has previously served as Senior Manager at EY and CEO at Palmtree Consulting.

Mariano Huebra, Co-Founder & Head of Tech
A seasoned technology and development leader, Mariano is an entrepreneur with 10 years of experience in tech research, development and applied innovation, particularly around knowledge interpretation models. He is also co-inventor of our technology and leads our development team. During his many years of experience in software development, Mariano acquired a broad range of technical skills, from programming languages and platforms, to architecture and infrastructure.

Ernesto McCormick, Co-Founder / Head of Growth & Business Development
Natural born entrepreneur and hustler, Ernesto’s experience is in enterprise software distribution and implementation. He has led sales and growth efforts for IT startups for over 15 years, selling in over 7 countries and establishing important relationships with global tech providers like IBM, Microsoft, and Amazon. 

Jorge Romero
Advisory Senior Manager at EY. 15+ years experience in Enterprise Software and Information Technology solutions.

Carlos Ardila
Former President of Colombia’s National Computer Scientists’ Association (ACIS). 30+ years experience in IT as CEO of Advantis.

Eduardo Calero
Former Country Managing Partner at PwC, for Colombia and LATAM Leader focused on technology trends and enterprise applications. Investor and advisor for various startups.

Brian Reale
Founder & CEO at ProcessMaker/Colosa. Startup entrepreneur with 20 years building tech companies in the areas of VoIP, telecom, and BPM entertainment technologies. Significant experience building offshore teams for world class products. Mentor at the Founder Institute.


Contact Information:

Alberto Prada, Co-Founder / CEO

View Related News >