The bicycle helmet that collapses to one third of its original size. Collapse, stash, and store in your bag until you need it again!
About this project
The collapsible bicycle helmet designed to bring safety and convenience into your life. No more carrying around a bulky helmet. No more overheating. No more risking your life.
NO MORE EXCUSES.
FEND was designed with the urban commuter in mind and can be incorporated into any lifestyle. Whether you’re riding to work, to class, or to meet up with friends, you can simplycollapse the helmet and store it in your bag until it’s needed again.
The first of its design, FEND is fully safe, durable, comfortable, compact, and incredibly convenient.
FEND is perfectly designed, fully breathable, and insanely convenient.
- Say goodbye to bulky helmets!
- Collapses to one-third of its original size
- Simply collapse the helmet and slip it into your bag until you need it again
- No more overheating!
- Streamlined vents for cooling
- Plush interior liner for increased ventilation
- Meticulous and precise attention to detail
- Proprietary Joint System allowing for extreme portability while maintaining full protection
FEND is designed to exceed US CPSC and European EN 1078 safety standards and meet all certification requirements. Comprised of an EPP polymer designed specially for high impact situations. Once fully opened, FEND clicks into place to ensure the helmet is secure and will not close.
- Adult Sizing: S/M and M/L
While riding our bikes to brunch one Sunday afternoon (without helmets), one of us was hit by a car. This was a major wake-up call and made us ask ourselves why don’t we wear helmets? To put it simply, they’re bulky, hot, and annoying to carrying around. We realized these reasons were at the expense of our safety and possibly even our lives. As experts in Product Development and Design, we decided to take matters into our own hands.
Enter FEND. A bicycle helmet we would actually want to wear without compromising our core values.
Christian Von Heifner with over ten years of industrial design and mechanical engineering experience has led projects with global clients such as Panasonic and Unilever. Most recently he launched HERO health as Co-founder and Head of Design and Mechanical Engineering.
Sujene Kong with over ten years of experience in Retail Merchandising has managed the Accessories divisions of global luxury brands such as Saint Laurent, Jimmy Choo and Diesel. Most recently she oversaw the merchandising strategy for the Accessories division at Burberry Americas.
We are a team of highly passionate riders, designers, engineers, and social entrepreneurs. We are obsessed with true craftsmanship and believe that less is more.
Risks and challenges
Our #1 goal is to deliver the best quality and safest product. We’ve put together an amazing team with over 20 years of experience each in manufacturing. In this first production run, we will ensure all aspects of the product will not be compromised, with safety as the priority. With most manufacturing, there can be potential delays in the tooling process, leading to further production delays. However, we will do everything in our power to deliver the best product to you on time and to keep you informed along the way.
FEND is designed to exceed all US CPSC and European EN1078 Safety Standards. We will not be able to complete the certification testing until after production by law, however we are confident we will exceed all safety testing standards.