Empowering the sports fishing experience while monitoring fresh water quality globally.
a) Empowering the sports fishing experience – watch a video of all the activity once the lure hits the water. Improve your fishing skills, and share your strikes with your friends and the wider fishing community.
b) Monitor fresh water quality globally – using water quality sensors, the lures monitor water quality whenever and wherever the lures are used.
– There are more than 33M anglers in the US (16 years and older)
– Anglers spend $15.5 billion (yearly) on fishing related equipment – an average of $470 per angler
– There are more than 10,000 fishing tournaments with around 4.5M participants