Motion Analytics Company
Consumer Electronics, Mobile Software & Services, Sports & Recreation
Chicago, Illinois
Swingbyte is a digital golf swing analyzer.
It’s developed a bluetooth-enabled device that attaches to any golf club or putter. Utilizing sports motion analytics, it wirelessly transmits swing data and interactive 3-D imagery to users’ iOS and Android devices.
This provides users with actionable data to improve their golf game.
The next step for the company is to take the technology it’s developed for golf and apply it to other wearable markets.
Its machine learning algorithm can be applied to any motion to improve technique and prevent injury, making wearables useful tools for all users.
This is a significant market, estimated at $2 billion — but despite the rising popularity and massive amount of data available for the wearables market, most wearable technology fails to consistently deliver actionable information, rather than just numbers.
Swingbyte sells its bluetooth product, SwingByte 2: Mobile Golf Swing Analyzer, on its website. It retails for $169.
For the past 3 years, Swingbyte has reported ~$1 million in annual revenue.
The company has signed a marketing and distribution deal with Cleveland Golf (a golf equipment company), and has a joint development agreement with Warrior Sports (a manufacturer of sports equipment).
It was named 1 of the 12 coolest products at the PGA Show by Golf Digest.
In addition to founding SwingByte, Alex has been a Partner at Hill30, Inc. a software development company specializing in offshore sourcing for startups.
Prior to SwingByte and Hill30, Alex was a Director of Software Architecture for American Imaging Management – a health benefits management company.
Alex received his undergrad degree from Michigan State University, and received an MBA from University of Chicago.
Prior to co-founding SwingByte, Nathan held Pricing Manager and Product Manager roles at Grainger, an industrial supply company.
Previously, he was a Sales Engineer at Filtration Group and a Network Engineer at Sprint.
Nathan graduated with a BS in Engineering Management from University of Missouri in 1997 and graduated from University of Chicago – Booth with an MBA in 2013.
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