Social Network for “Anglers”
Mobile Software & Services, Sports & Recreation
Fishidy is a digital fishing guide for “avid anglers.”
An angler is a person who fishes with a rod and line.
There are approximately 40 million recreational anglers that spend over $40 billion annually in the U.S. Fishidy connects them with a map-based social network that maximizes their time on the water by presenting and cultivating critical location-based information. Location-based information is important because 90% of fish are found in 5% of water.
Its online tool is available as an app for iOS and Android as well as a website. The tool combines interactive mapping and social networking services, allowing users access to thousands of online waterway pages, Fishing Hot Spots, and community based local-reports to ‘maximize’ a user’s time on the water.
Fishidy launched its mobile product in 2012, and its iOS and Android apps have been downloaded approximately 270,000 times. It offers a free app, as well as paid subscription plans ranging from $9.99 a month to $49.99 a year. The cost to acquire a freemium member is $0.72 vs. $50.24 for a paid member. Their lifetime value to Fishidy is $17.31 and $342, respectively.
Its iOS and Android apps have consistently ranked in the Top 300 for Downloads since Feb 2013, for the US-Sports category.
Currently, the company’s annual revenue run rate is more than $500,000, with month-over-month revenue growth of 25%.
Drew Gierach – Co-Founder & Product Manager
Brian Jensen – Founder & CEO
Brian is the CEO and co-founder of Fishidy, a map-based social network for anglers.
In addition to Fishidy, Brian is a Director at GeoDecisions, a “geospatial solutions” firm that provides mapping technology and geographic information system (GIS) services. The company recently won a $3.3 million/3-yr contract for Government defense services. Brian has been at GeoDecisions since 2004 and has previously held project manager roles at the firm.
Brian graduated from the University of Wisconsin – Whitewater in 2004 with a BS in Geography. He has been a board member (Executive Committee) of the United Way of Dane County’s Business Volunteer Network since 2011.
Early-stage investor in Wisconsin based startups
Founder of Braintree
Hyde Park Angels
One of the Midwest’s largest angel organizations. Its portfolio includes TechStars, YCharts and ParkWhiz.
Angel investor and founder of Milwaukee’s first angel network
Wisconsin Super Angel Fund
Milwaukee-based Venture Capital Firm