LALO’s award winning and proven team develops technologically advanced footwear, originally designed for the U.S. Navy SEALs, for the tactical and athletic markets. Founded in 2008 and relying on years of formal testing and evaluation with the Coronado SEAL Base, LALO specifically sells best-in-class tactical and athletic footwear lines that are disruptive in their unique features: ultra lightweight; anatomical toe shape; quick dry/drainage; 5mm drop; advanced materials; and distinctive look are a few of the highlights – see www.lalotactical.com.
Jay TAYLOR, CEO
Before Jay became the CEO of LALO Tactical, he began as the Product Manager for Salomon North America in 1998. While there, he was responsible for the integration and launch of the SIDAS product line into the Salomon Sports North America business unit. The experience he gained with Salomon allowed him to transition into the Global Brand President of Hoka One One in 2010, where he was responsible for all global brand operations, P&L, product, and sales. During this time, Jay also served—and continues to serve—as the CEO of The Soze Group, which specializes in the distribution of high-quality sporting …
Shannon Baker, Chief Brand Officer
Shannon hails from an extensive background in marketing and journalism, beginning her career at an advertising agency in Seattle, Washington. Shannon has written for many newspapers and publications, owned a specialty retail boutique she successfully sold after 13 years, and worked as the Chief Brand Manager for Hoka One, where her insight and contributions were crucial in introducing the brand to America. During this time Shannon also began working as the Product Manager of The Soze Group, before finding her current position as Chief Brand Officer for LALO Tactical. She is proud to have had the opportunity over the years …
Kyle Pulli, Chief Design / Creative
Kyle Pulli combines a technical, industrial design skill set with a 17 yr. reputation for creating industry leading performance footwear. During his 10 years with the Adidas brand Pulli lead with an intuitive and progressive design approach, crafting signature footwear for Adidas’ growing portfolio of world- class athletes such as Tracy McGrady, Kevin Garnett, Dwight Howard, Tim Duncan, Keyshawn Johnson to name a few. He worked as a liaison between the advanced innovation group and the inline team molding future technologies into commercial successes. His iconic designs earned him a lasting reputation, resulting in multiple international design awards including both …
Kim Hodal, Finance
Kim Hodal has a 30-year history in the sporting goods business with a diverse background in retail and wholesale operations. He is the President and Co-Founder of The Soze Group. The Soze Group provides back office and logistical support to LALO Tactical. Kim works directly with the management team to make important plans and strategies regarding the performance of LALO.