Farm to Door Bouqets
Agricultural products & related activities, eCommerce
Venice Beach, California
80% of cut flowers in the US are imported, mainly from Colombia and Ecuador. Half of the flowers grown are discarded before they can be sold; they must pass through a long and inefficient supply chain, typically between at least six different players before reaching consumers.
The flowers that do make it to the stores have a very short shelf life of just a few days. Moreover, each participant in the supply chain adds their costs to the price of the flowers, resulting in slim margins for everyone involved and high prices for the consumer.
Bouqs.com is a direct-to-consumer e-commerce platform for purchasing flowers that uses technology to restructure the supply chain from A to Z.