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Oct 5, 2016 8:49 EST

LUMO – The world’s finest city cycling apparel with lights: Be seen. The world’s safest and most stylish city cycling apparel, with waterproof LED lights visible over 400 metres away.

iCrowdNewswire - Oct 5, 2016

LUMO – The world’s finest city cycling apparel with lights

Be seen. The world’s safest and most stylish city cycling apparel, with waterproof LED lights visible over 400 metres away.

About this project

 

LUMO was born here on Kickstarter two years ago. Tired of making a choice between safety and style on a bike, we launched a range of city cycling clothing that looks stylish off a bike, but keeps you visible to traffic on a bike. The successful campaign resulted in us shipping to 32 different countries, generating some incredible media reviews and selling in some of the world’s best cycling stores. 

After 12 months of working on new designs, we’ve come back to Kickstarter to launch the next range of what we believe is the finest city cycling apparel in the world. Introducing the Clissold Bomber Jacket, Holloway Gilet (that’s a vest to our North American cousins) and Brixton Messenger bag. Inspired by classic British styles, each has been painstakingly designed to provide maximum style, visibility and comfort to city cyclists, featuring in built waterproof LED lights on the front and rear, visible to traffic 400 metres away.

 

Like all LUMO products, our new designs are packed full of features and are meticulously engineered to be the best city cycling apparel on the planet. 

 

 

Inspired by the military issue MA-1 flight jacket, the Clissold has been adapted for life on the bike and is the perfect crossover from cycling specific clothing to stylish outerwear. 

WATER RESISTANT

The Clissold Bomber jacket has been made using Schoeller® 3XDRY® performance fabric, meaning the outside of the jacket is water, dirt and stain repellent and any moisture on the inside is quickly absorbed and evaporated away from the body, keeping you dry and comfortable on the bike.

 

VISIBLE 400 METRES AWAY

Ultra high brightness waterproof LED lights run down the front and the back of the jacket and are visible to traffic up to 400 metres away. Positioned in the most visible location on the body, the lights will last up to 14 hours on a single charge and are USB rechargeable.

 

 

 

 

A spacious, light and classicly styled bag crafted for comfort on your daily ride. Made from British cotton canvas with Italian leather trims and a waterproof inner lining, it’s designed to withstand demanding daily wear and tear. Features include a padded inner laptop compartment, a waist strap to stabilise the bag whilst on move, an easy access outer pocket, and of course the LUMO lighting system with a power button on the outside of the bag for easy access when cycling. Size: 42x30x12cm (14 litres).

 

 

 

 

Designed to offer protection from the unpredictable British weather – because if it can cope with British wind and rain, it should be OK pretty much everywhere else – the Gilet (that’s a vest to our stateside friends) is constructed from a quilted water resistant fabric and has a mesh lining to keep you warm and dry on the bike. It’s lightweight and easily packable for spring and summer commutes when mornings can be cool and showers come from nowhere. It comes with the inbuilt LUMO lighting system, which will last up to 14 hours on a single charge.  

NB: The fabric shown in the image above is the final production fabric. The images below were taken using an earlier prototype. The final fabric is more water resistant and has better temperature regulation qualities. 

 

  

 

All LUMO garments have been designed to look as good off the bike as they do on it. We offer a casual, tailored fit that is comfortable for cycling in, whilst providing a relaxed look off the bike. Both men’s and women’s jackets are sized based on average height and build and designed to go over two lightweight layers like a top and a jumper. If you will be wearing heavy layers underneath, we recommend you size up one size on your normal choice. All our garments have been made with additional length in the sleeves and back to offer comfort whilst in the riding position.

For more information on sizing and how to measure yourself, click here.

 UNISEX STYLES

Both the Clissold Bomber jacket and Holloway Gilet are unisex styles, meaning the cut is exactly the same for men as it is for women, but womens sizes are slightly shorter in the arms and rear hem than mens. 

With the experience of the last campaign behind us, no stone has been left unturned in delivering the new range. Everything from manufacturers to packaging and fulfilment is already in place, and we have a team of people with the knowledge, skills and experience to deliver the new range. We understand how long the product will take to manufacture and when we will be able deliver it to our backers that wish to pledge and be one of the first to receive one of our new collection.

 

 

 

 

 

 

City cyclists don’t just dress for the journey, we dress for the destination too. Until now, high quality cycling wear has largely been targeted at weekend warriors. We want to change that and make beautiful garments that are designed for city riding and living. Our mission is to encourage more people from around the world to enjoy the freedom of their city on two wheels. That’s why we’re also pledging to donate 10% of our profits annually to projects and charities that help to get people onto bikes. Cycling shouldn’t be a privilege, it should be an accessible mode of transport for everyone

This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.
This project is promoted by Jellop, a direct response online advertising agency specializing in Kickstarter campaigns on Facebook Ads and Google AdWords.

 

Risks and challenges

Timeline

With one successful Kickstarter campaign already under our belt that shipped to over 450 backers in 32 countries, we are confident we can deliver on the timely delivery of the new products. We have existing suppliers and manufacturers ready and waiting for a production order and have factored in two more rounds of sampling to make sure we account for backer feedback ahead of starting production

Final products

What you are seeing are final Kickstarter samples, so expect the final product to be even more polished. There is a chance we opt to change certain features on each product based on backer feedback following the campaign. This will be clearly communicated to backers ahead of production and will result in a better end product.

Warranty

We’re confident in the build quality of these garments. So much so, that we offer a one year replace or repair warranty on them from the date of delivery, with a lifetime repair warranty after that.

 

 

Contact Information:

Doug Bairner

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