The Lellan system is much more than just an idea — we have a fully functional product including FCC and UL certification, filed utility patents and a first mass production run completed by our contract manufacturer in China.
Our initial target markets are commercial projects in the hospitality (hotels, bars, restaurants), fashion retail, and commercial real-estate (i.e., public lobbies) industries. Our sales channel leverages an independent rep network, national accounts, stocking distributors and high end showrooms to reach the design and build community. In parallel, we are seeding the initial sales pipeline through direct engagement, tradeshows and reaching out to designers, artists and the owners of businesses.
In terms of traction so far we gained:
1 Showroom Installation in LA
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
2 Scheduled Deliveries in October
(boutique Hollywood hotel lobby, LA high end home)
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
>20 Project Negotiations
(from early stage, quoting, design-in to approved project)
(one example is an over $50k Children’s Hospital staircase project
to be delivered in Spring 2017)
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
7 Signed up Sales Representations
at Strategic Locations in the USA/Canada
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
3 Signed up National Account Partners & Distributors
– – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – – –
International High Profile Project Discussions
(Meeting Lead Designer of World Expo, Design Firm for Olympics, others)