Online Platform for Home Buyers
Internet Software & Services, Real Estate
San Francisco, California
Amitree was founded to give everyone a place to manage their relationships with real estate. Amitree helps buyers manage their home buying journey from ‘just looking’ to ‘just moved in.’ It helps agents and mortgage professionals build closer relationships with their clients and better anticipate their needs.
Amitree’s platform generates a contextual understanding of each home buyer’s needs, guiding them through the entire administrative process and notifying them of required documents and critical service purchases as they progress toward closing.
Amitree’s placement in the flow of the transaction makes it a platform for purchasing all of the services needed in the home buying process outside of the actual home itself. These can include lending, insurance, appraisals, inspections, title and escrow, security, cable and utilities, movers, and attorneys, among others. Amitree’s monetization strategy is to notify the homebuyer of the next item on their checklist and offer to sell them the right service at the right time.
For real estate agents, the platform allows them to create curated experiences for their clients and monitor their progress remotely, while greatly reducing the points of friction in the agent-client workflow. The platform is powered by an abstract rule engine that is built on hundreds of hours of research conducted with real estate attorneys and agents. Given the immense value that Amitree provides to agents, agents onboard clients to the platform at no cost to Amitree, creating significant leverage in the model.
Amitree currently has close to 16,000 agents on the platform, over 3,000 of whom have invited buyers onto the platform. In addition, since May 2015, 800 agents have connected their Gmail accounts (>95% retention) to Amitree to automatically invite and manage their buyers.
The five members of the Amitree founding team previously worked together at Dapper.
Amitree plans to use the proceeds of this round to expand the team and scale the product.
Jonathan Aizen – Co-Founder & CEO
Prior to founding Amitree, Jonathan was the Co-Founder & COO of Dapper, a programmatic advertising technology platform which helped agencies optimize dynamic display ads. Dapper was acquired in 2010 by Yahoo!, where Jonathan served as General Manager of Smart Ads until he departed to start Amitree.
Prior to that, Jonathan was the lead Web Engineer of Internet Archive, a non-profit digital library offering free universal access to books, movies and music, as well as 427 billion archived web pages.
Jonathan is a frequent speaker at Inman Connect and writes a bi-monthly column for agents and broker/owners.
Jonathan holds a BA in Computer Science from Cornell University.
Paul Knegten – Co-Founder & COO
As COO, Paul leads Amitree’s acquisition and product marketing and is responsible for Amitree’s user growth. Prior to founding Amitree, Paul was the VP of Marketing at MediaMath, a marketing technology company.
Previously, Paul was the Sr. Director of Business Development and, later, Head of Marketing, at Dapper.
Paul also worked in Business Development at VBL Therapeutics, a biopharmaceutical company focused on the development of treatments for cancer and immune-inflammatory diseases in Israel. Paul also worked briefly as a Consultant for Answers.com in the launch and management of the blufr.com trivia site.
Paul holds a BA in Biological Sciences and an MBA from Northwestern University.
Stage-agnostic venture capital firm. Investor in Trulia, Facebook, Dropbox, Kayak, Braintree, RenRen, ComScore, SquareSpace, Groupon & Etsy.
Former EVP of Product Architecture & Strategy of Yahoo
Former SVP and Treasurer of Yahoo, former CFO of Facebook and YouTube
Founder and former CEO of Yahoo
Morado Venture Partners
Seed-stage fund. Investments include Evernote & Puddle.
Owen Van Natta
Former COO of Facebook, CEO of MySpace and EVP of Business at Zynga
Former GP at Bessemer Ventures, CEO of Avid Park Capital
Former SVP and General Manager of the Yahoo Search Group
Former EVP & CTO of Yahoo