MyFirstUK is an insurance brokerage focused on providing great car insurance for young people. Led by qualified insurance brokers, the team have a vision of becoming THE comparison and broking website for insurance and financial products for young people.
- Launched in July, has grown to receive over 1000 monthly website hits
- Already received investment from external investors
- Over 115 prospective customers and 2600 followers on twitter
- Developing a telematics solution to decrease drivers premiums
MyFirstUK is a brand new company addressing the problem of young driver car insurance.
We act as a wingman offering a much more personalised service that is run solely by CII certified insurance brokers, which allows young clients to have their policy tailored to their exact requirements.
Both George and James found when passing their driving tests, there wasn’t an actual young people specific platform to attain their motor insurance. All they found were generic comparison sites asking them lots of questions then a list of prices, none informing them or advising them on what product they needed. This was when MyFirstUK was born. The two wanted to create a platform where young people could feel they weren’t guessing with what they were purchasing, but advised and guided the through the process.
Since Launch in early July, traction in the market has been very positive. The business now has over 2600 followers on twitter, over 1000 monthly hits on our site and we have over 130 prospective customers in our database which are generated through an enquiry. When our marketing campaign commences we expect these numbers to increase significantly. On the strength of the results to date, the business is planning further investments in its digital estate and is looking to extend its partnership with Quotall (insurance specific web designers) to include more of their products systems.