Frictionless Good. Goodpin uses the power of friends, fun, & mobile to remove barriers btwn the impulse & acts of impacting the world. Like L.In+Tw for good.
The make-a-difference industry is broken. People want to participate in making a diff, not give money faster. Nobody has done this yet. Most are focused on the charity, not the User.
Opportunity: $316B of donations in US alone.
We make giving fun & meaningful, removing barriers btwn the desire & acts of making a diff.
Rev streams: tip fr the donor (14% avg), a % fr the brands to match users, & a % for premium charity positioning in app (12% avg)