Fayettechill Clothing Co.
Fayetteville, AR 72701, US
With the only major mountain range between the Rockies and Appalachians, the Ozark Mountains are in a unique position to promote a laid back lifestyle and opportunities for mountain-based recreation. Fayettechill intimately understands the essence of this area and has proven in the past that it can capitalize on this geographical niche. To make the most of this opportunity, we intend to capitalize on 3 aspects of the Ozark lifestyle: Fayettechill Clothing Co., Ozark Outfitters, and high quality outdoor gear. Fayettechill Clothing Co. captures the unique relaxed state of mind that comes from engaging in the outdoor activities inherent to this region. Ozark Outfitters brings the customer to the mountains themselves and provides them with expert guidance to the outdoor activities we represent. Not only will we take them to the mountain, but we will present them with the tools to conquer it through our line of high quality outdoor gear. Finally, Fayettechill has environmentally conscious initiatives and sponsorships with our regional athletic influences, which continue to provide a permanent and positive relationship with our community.
Products / Services
Travel Hammocks are one of the most prominent outdoors items used throughout Northwest Arkansas. We would like to offer our own version of this popular product to our customers.
Fayettechill shirts are our main selling item and are the foundation of our reputation. The aesthetic themes of each line of shirts artistically reflects the season in which they are released. This naturally creates a sense of uniqueness for “limited editions” and a constant stream of new products and refreshed demand. Shirts often feature nature and specific geographical locations that are popular to our client base. Specific artistic renderings are produced by local artists and designers which give each shirt authentic and local qualities in a vibrant variety of colors.
Fayettechill Outfitters will capitalize on the natural attractions of Northwest Arkansas. Similar to that of a Colorado mountain-town shop, Fayettechill Outfitters will equip and guide customers to and from some of the Ozarks most scenic locations. Customers will begin their experience in our store where they will be able to plan and purchase everything necessary for their trip into the wild. Groups of customers will be provided with a locally prepared lunch, shuttled to the Ozarks, and brought back to downtown Fayetteville so that they can celebrate their day’s accomplishments in style.
Fayettechill Full Clothing Line
The Fayettechill Full Clothing Line will feature a competitive collection of clothing options for new and old customers alike. This line will initially feature long sleeve button-ups, performance long sleeves, full zip long sleeves, ¼ zip long sleeves, performance jean pants, khaki traveler pants, casual shorts, and performance shorts. The focus of this line will to be to create products that are fashionable, classically appealing, and practical for the outdoor activities we promote as a company.
Chief Operating Officer
Mo Elliott’s first successful venture started in 2003 as a landscape & maintenance company based in Dallas, TX. He managed the business from high school until his second year in college. Mo is currently owner and founder of Fayettechill Clothing Company (Ozark Mountain inspired clothing) that is sold in specialty outdoor retailers across the state of Arkansas. His most recent venture is Krazo Trade Company, a collegiate licensed design and print service where he is a partner. He is also on the Board of Directors for the Iceberg co-working facility located in downtown Fayetteville, AR and Co-Founder of the Northwest Arkansas Entrepreneur Alliance.
Mo graduated from the Sam Walton College of Business at the University of Arkansas with a B.S.B.A in Entrepreneurship & Small Business Management. With Mo’s Community and Business involvement he was named, one of the “20 Most Influential Persons In Their 20’s In Arkansas,” by Arkansas Business Magazine.
Managing Director Strategic Planning
Although he has been focused his undergraduate efforts in the premedical field, Devin has had a variety of experiences that have prepared him for the position of Managing Director. Double majoring in Honors Biochemistry and Philosophy, Devin has maintained a 4.0 GPA and while having his education paid in full for through scholarship. In 2009, he founded a student organization focusing on medicine and the brain that has received over $5,000 in University funding. Devin studied abroad twice, traveling to Greece in summer 2009 to complete his Classical Studies minor and India summer 2011 to interview Tibetan refugees. Each of these trips were funded by honors study abroad grants. Devin has also received an Honors Research grant to fund his research in neurophysiology. Devin O’Dea has decided to defer his acceptance to medical school to invest his time in Fayettechill Clothing Co. and its related endeavors.
Having been awarded in-state tuition and a partial scholarship, Grant initially moved to Northwest Arkansas in 2006 to attend the U of A. As an undergrad, he was a staff writer at the Arkansas Traveler, writing on subjects ranging from local start-ups to nationally touring musicians. He was a member of the inaugural season for the Arkansas Razorbacks Hockey Team, where raising funds and bringing awareness to the program was emphasized as much as physical training for the sport. While maintaining his scholarship, Grant supported himself by taking a job at a locally owned and newly founded gastropub. The combination of full-time employment within a new business and a full course load of studies has given Grant experience in balancing a variety of responsibilities. Witnessing the daily successes and struggles of a new small business taught him the dedication and constant motivation it takes to be successful.