Crowdability: RaceYa - Education Toys focused on STEM - iCrowdNewswire

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Sep 21, 2016 3:56 PM ET

Crowdability: RaceYa – Education Toys focused on STEM

iCrowdNewswire - Sep 21, 2016




Education Toys focused on STEM




Toys & Games


New York, NY

RaceYa builds educational toys focused on Science, Technology, Engineering and Math (STEM).

The company believes that too many educational toys expect kids to do a complicated building process, but aren’t fun to play with after that.

RaceYa is more than a toy. It’s a combination of the car, the curriculum and the community.

Basically, RaceYa teaches kids STEM through customizable radio-controlled cars.

The company believes it is addressing a $4 billion market. (Of the $25 billion US toy market, building sets, youth electronics and vehicles make up approximately $4 billion.)

RaceYa, cutting across these categories, aims to capture a sizable portion of this market.


Geoffrey Quelle – Head of Product

Geoffrey spent 15 years working with the Blue Man Group developing their mind-blowing musical instruments, sets and props. He then ran his own design shop for 9 years before moving into commercial product development.

Abigail Edgecliffe-Johnson – Founder

Abigail has a PhD in Anthropology from Columbia University. She developed a passion for toys after observing how toys shape kids’ understanding of the world and their place in it.

Contact Information:

Abigail Edgecliffe-Johnson - Founder

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