Education Toys focused on STEM
Toys & Games
New York, NY
RaceYa builds educational toys focused on Science, Technology, Engineering and Math (STEM).
The company believes that too many educational toys expect kids to do a complicated building process, but aren’t fun to play with after that.
RaceYa is more than a toy. It’s a combination of the car, the curriculum and the community.
Basically, RaceYa teaches kids STEM through customizable radio-controlled cars.
The company believes it is addressing a $4 billion market. (Of the $25 billion US toy market, building sets, youth electronics and vehicles make up approximately $4 billion.)
RaceYa, cutting across these categories, aims to capture a sizable portion of this market.
Geoffrey Quelle – Head of Product
Geoffrey spent 15 years working with the Blue Man Group developing their mind-blowing musical instruments, sets and props. He then ran his own design shop for 9 years before moving into commercial product development.
Abigail Edgecliffe-Johnson – Founder
Abigail has a PhD in Anthropology from Columbia University. She developed a passion for toys after observing how toys shape kids’ understanding of the world and their place in it.