Primal Paleo is an app where you can search food lists, recipes, tips and more.
About this project
WHAT IS PRIMAL PALEO? It’s a sophisticated app that connects Paleo like-minded people who are searching for new connections, food search, recipes, tips and enjoyable social experience.
The simplicity of Primal Paleo is giving users the flexibility to check foods, recipes, tips, social media groups. Our App will be open and available to all residents of the globe, anywhere, any country, any group of people.
WHAT PRIMAL PALEO ISN’T It’s not a diagnosis app. Our aim is to make meeting people healthy and knowledgeable , without the awkward moments. Make a connection. Make a friend. Enjoy a meal.
WHO WOULD USE IT? Primal Paleo was born from the need to find accurate infomation on the Paleo Diet without the hassle. The current market is focused on traditional profile match-based dating; it’s time consuming, costly and not necessarily the solution for everyone.
HOW DOES IT WORK? 1. Set up your profile 2. Organised an shopping list: decide where & when.
WHAT WILL WE SPEND THE KICKSTARTER FUNDING ON? We’ve already invested significantly in the back end technology to create a web-based app; and this Kickstarter campaign will allow us to: further develop some key functionality for the website such as search filters and interest-based profile matching refinement; create a strong brand and app icon which gives us instant recognition. This is a critical part of the app and needs to be carefully designed scoping to turn our web-based app into a fully functioning iOS and Android mobile app This round of funding is to get us to the stage where we can seek venture capital and build those mobile apps. Or, YOU could make our Kickstarter campaign the best it can be and we could build those apps as part of the same spend. Wouldn’t that be perfect? Yes, yes it would be.
Risks and challenges
Risk: The $5,000 raised may not cover development work for any unforeseen circumstances
Our project team have spent a great deal of time properly scoping the technical requirements of the app and we’re comfortable the requirements will be met in the project budget and timings.
The $5,000 will adequately allow for the successful completion of the web app, branding and scoping. It won’t cover the cost of developing an iOS and Android app, however, this WILL happen so your money will not be wasted.
Risk: The app isn’t successful. Nobody uses it.
No chance! Our team has developed a robust marketing plan to launch the app to market. The marketing budget is separate to the $5,000 being raised in this Kickstarter project and has already been allocated to specific marketing activities outlined in a marketing plan. The marketing team has conducted thorough research into the market, profiled the customer segments and is confident of the channels to promote Primal Paleo and make this app a great success! After all, there is definitely a demand for this product.