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Sep 14, 2016 1:13 EDT

Abena – Know My Arts is an online marketplace for artists in developing countries. The site allows artists to showcase, sell and auction their art to the world.

iCrowdNewswire - Sep 14, 2016


United States
Borrower image

Abena’s story

My name is Abena and I am the Founder and CEO at Know My Arts. I’ve always been a supporter of the arts, especially the African art movement. I grew up in Ghana and was inherently interested in art, although I wasn’t the best artist! I saw the wonderful paintings my classmates would produce for assignments but after they were graded, that was it. No one would try to sell their work and if someone tried to commission a painting, they didn’t see why we would charge them. I admire the ability of the artists I have met, yet most artists in developing countries are underpaid and seldom get the true worth of their masterpieces. In these parts of the world, the luxury of purchasing art or even taking the time to appreciate someone’s art is not an option. With a vast majority of these populations in poverty, there are very few true admirers of the arts in these deprived parts of the world. Artists are thus forced to sell their art way below their actual value. Seeing this problem, I decided to utilize my Bachelor’s Degree in Entrepreneurship and Innovation Management from Temple University to do something about it, and I started Know My Arts! 

This loan is special because:

It enables an Ghanaian immigrant to establish her marketplace for arts from Africa

Kiva staff

More about this loan

Business Description

Know My Arts is an online marketplace for artists in developing countries. The site allows artists to showcase, sell and auction their art to the world. Our mission is to financially empower artists in the developing world, while bridging the poverty gap, by allowing artists to generate a fair income while doing what they love.

This marketplace will satisfy the need of online shoppers looking for unique décor for their spaces, and also meet the needs of art buyers looking for emerging artists, original art, or art from Africa, Asia, the Caribbean and Latin America. It will also satisfy the need of artists in developing countries looking to make art their career and generate a substantial income that supports their livelihood and possibly save for a rainy day.

The main issue that troubles artists in these countries is getting their work out. In addition to that, artists are forced to sell their work below fair market value due to a lack of appreciation for art by the majority of the citizens, and also because majority of the population fall in the low income and poverty bracket.

We are looking to officially launch with Ghanaian artists, with a carefully curated selection of paintings, illustrations and photography that bring a new degree of African contemporary art, showcasing Abstract art, Digital art, Portraiture, Landscapes, Conceptual and more.With our niche, we will focus on showcasing and highlighting the hidden talents in the developing world, while making a difference in the life of an artist.

What is the purpose of this loan?

We plan to use the loan to purchase some beginning inventory of paintings which would give us beginning inventory, and allow us to participate in, and hold exhibitions and local fairs, as well as build trust with the artists who would them become more open to a consignment model in the future.

We will also be using the loan to pay for marketing related expenses and boost our image online thereby driving traffic to our site for sales. The loan will also support hiring agents in various developing countries to facilitate shipping overseas, and fees associated with shipping and distribution.

This loan will help jump start the process to have everything in place to actually start to operate the business, generates sales, and ultimately, impact an artist’s life financially.About Know My Arts

Industry: Arts
Years in operation: 6 months – 1 year
Website: knowmyarts.com

A loan of $5,000 helps grow Know My Arts and empower more artists in developing countries.

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