People today are accustomed to using technology, applications, and marketplaces that allow them to create lifestyle experiences almost with the click of a button. Just as consumers can use large-scale, technology-enabled marketplaces to book vacation travel, lodging, and experiences at a single online destination, they deserve to have the same access in the outdoor industry. The $645Billion outdoor industry has been virtually untouched by technology innovation, and there isn’t currently a way for every consumer who wants to have an outdoor experience to find products, services, and experiences to “live their outdoor dreams.”
GH Outdoor is building technology that will enable consumers to plan their trips efficiently, find the places they want to go, secure their campgrounds, buy their RV units – all in one place. Additionally, this technology innovation will create a platform for success for the businesses in this industry by reducing customer acquisition costs and improving total customer value.
We started with an RV shopping engine that fixes a broken consumer shopping experience, built on a B2B business intelligence backend that that also delivers deep customer insights and qualified leads to outdoor businesses to improve their sales processes and profitability.
In the way consumers can use an Angie’s List to find and secure home care services or create a complete travel experience using one of the myriad of travel marketplaces available, outdoor enthusiasts will have the same type of access to be able to live out their outdoor dreams.