Theater for the Arts
Shanghai, 200040, China
THEATER AS BUSINESS MODEL.There is a possibility to set up a private Theater based on the rented one of the old, historic theaters in Shanghai capacity of 1,000 spectators, 40 artist on stage. In huge MARKET of Shanghai in the field of performing art, turnover 73 billion yuan a year, 32 theater, with a capacity of more than 40 million viewers each day, 90% attendance, there is a missing element, and no theater with individual character, with the Shanghai accent, having the historical back ground. The MAIN TARGET- Theatre as a landmark of Shanghai! As «Moulin rouge» or «Lido» in Paris. STAGE ENTERPRISE – START UP. A TEAM of professionals has over 20 years experience in Shanghai, China, and Asia in the field of performing art, worked with an extensive network of media, marketing, artistic agencies in China and around the world.
The main direction of MARKETING – the tourism sector.
CONSUMER MARKET & ITS VOLUME
Shanghai is one of the major center of international trade. Shanghai declared as free trading zone. Thereby attracting more and more attention from businessmen in various fields. But also the beauty and elegance of the city magically attracts the attention of tourists from all over the world. Shanghai is a City, where the daily migration of 500 thousands people, only one Pudong International Airport takes around 28,000,000 passenger from all over the planet in the year. According to the Shanghai Municipal Statistics Department from 2010, 18,884 millions people live in Shanghai, 158 thousands foreigners, 73,4% of the resident population as well as the visitors is engaged in economic activities, and occupied, mainly in industry, in construction, in the service, making a great contribution to the economic development of Shanghai, thus being the solvent public.
Products / Services
Products: 1. Package play «Golden Age of Shanghai».
Theme – «Shanghai stories». Form – a Theatrical performance. Style – Art Deco, 20-30 years of the 20th century. Combining genres on stage – live music, singing, ballet and dance, acting. Theatrical genre – Drama.
Venue performances – In House. Duration – 2 hours. 40 Participants – the own theatre troupe.
Product: 2. Package play «Theatre Gallery».
Theme – «Philosophical reflections on human nature». Forms – a different forms of Performing Art as Theatrical performance, Musical Concert, Vocal Concert, Dramatic play, Ballet and Dance, Opera, Painting and Sculpture exhibition in the Performing form. Style – Modern & Contemporary. Theatrical genre – Drama and Comedy. Venue performances – In House.
Duration – individual acts, each can last from 10 minutes to 2 hours. Participants – the guest artists and the own theatre troupe as well.
Product: 3. Package play «Tour».
Theme – «Shanghai stories». Form – a Theatrical performance. Style – Art Deco, Modern & Contemporary. Combining genres on stage – live music, singing, ballet and dance, acting. Theatrical genre – Drama and Comedy.
Venue performances – Tour / China, Asia, Europe, America. Duration – 2 hours. Participants – the own theatre troupe and guest artist.
Product: 4. Fashion line «Golden Age of Shanghai».
Style – Art Deco. Development and production organization of garments as dress, coats, capes, scarves. The place of sale- In House and development of the sales network in Shanghai, Asia, Europe and America.
Product: 5. Souvenirs and Accessories line «Golden Age of Shanghai».
Style – Art Deco. Development and production organization of Souvenirs and Accessories as headgear, jewelry, handbags, small gifts, etc. The place of sale- In House and development of the sales network in Shanghai, Asia, Europe and America.
Service: 1. Bar.
Menu developed with consideration the level of market demand. Must be submitted to the various kinds of drinks. It is important to develop a special style of presentation, with individual character of the theatre. The service system should be designed so that it was possible to serve thousands of people simultaneously. Should be developed serious training system for waiters and bartenders.
Service: 2. Food.
Theatre does not provide a full dinner. Food menu should be designed in such a way as to present dishes with Shanghai accent, but so as not to distract viewers from watching the show. Should be delicious, simple and elegant. Evening, club style. Presentation of the dishes – with a theatrical character. Should be developed two directions: The package for tourists and package for guests. Service system – is also different.
Service: 3. Theatrical Boutique.
Boutique offers souvenirs and accessories. Developed an individual style as in the design and in the presentation of products. Form of selling different – in lobby and down the hall with a theatrical accent.
Service: 4. Dance Lessons.
Purpose – to support the culture of pair dance with live orchestra. This mini system will organize dance lessons and dance parties.
Service: 5. Travel Agency.
Offer for customers who are interested in art. Develop special trip tied to the culture of expansions that include visits to galleries, theatre, concerts.
President Strategic Planning
The Author of the Idea & Leader of the Theater for the Arts in Shanghai project, Co-Founder. Experience in China in the field of performing arts more then 20 years as a business owner of Russian “IMAGE DANCE” Theater with 700 artists or as a partner for Troy Art Shanghai, The Royal London Circus, Amur Drama Theater in function as Stage Director, Costume Designer, Choreographer in performance production process with from 100 to 5000 artists. Professional basic: Business strategy and analysis, trend analysis and marketing direction, organization and management of the internal structure of production enterprise. Theoretical knowledge: World history, World History of Art research and analytics. Study Institute on Religion, Philosophy, Philology, Psychology, Biophysics. Working on development of a new direction in performing art as dramaturgical choreography.Languages: Russian mother-tongue, English basic & fluent, Chinese fluent, French, German, Spanish – basic skills.