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Sep 7, 2016 11:11 EST

Ellena – Blue Nile Foods: A loan helps grow an Ethiopian food business to provide a cultural and healthy experience to consumers

iCrowdNewswire - Sep 7, 2016

Ellena

United States
 
Boston, MA, United States / Food Production/Sales
 
Borrower image
 

Ellena’s story

My name is Ellena Haile and I am an Ethiopian-American who has been a resident of Jamaica Plain for the past 29 years.Shortly after I graduated from college, I was married and bought my first home for $52,000with a $5000 down payment my husband and I saved. And with that investment, I planted my roots in Jamaica Plain.I have three children and there names are Helena, Zachary and Isaac .In199I I inquired into a business that was closed for many years on South Huntington Avenue and shortly after a lease was signed and I opened the Blue Nile restaurant, which served Ethiopian cuisine for fourteen years. Due to the ongoing increases in rent and excessive costs of maintenance, the business ceased to be profitable. After working for a few years for a social service agency, I decided to open a small Ethiopian restaurant in Jamaica Plain where I lived most of my life. The restaurant enjoyed many devoted followers and positive reviews on JP Gazette, BU Paper, Trip advisor, Boston Globe and won Boston best Ethiopian Restaurant 2015.At this time Blue Nile is plan to expand its operation to include catering, manufacturing and distribution to stores within Massachusetts and later expand to New England Region.I believe that these business ventures highlight both my experience and my entrepreneurial skills. 

This loan is special because:

It helps grow an Ethiopian food business to provide a cultural and healthy experience to consumers.

Kiva staff

More about this loan

Business Description

The objective of Blue Nile Food at this time is two phase 1. lease an incubator kitchen to launch our product in local market as well as corporate catering. Blue Nile foods has been a successful product in the city of Boston. The company’s vegetarian food has grown in sales the past 3 years. Our products have always been in the forefront of the health and nutrition wave. Our products are made from natural ingredients, low fat and salt. Phase 2.It is our goal to create a sales staff, establish strong sales in Massachusetts five metro areas as well as maintain tight control of cost and operation during expansion. Once we reached our goal Blue Nile products will be prepared, in the state of the art manufacturing company in Massachusetts.It is our mission Blue Nile Food products will be the highest quality, most nutritious locally prepared, gluten free products that will provide a unique cultural experience. 

Establish strong sales in Massachusetts.

Maintain tight control of cost and operation during expansion.

Create a sales staff.

Establish strong sales in Massachusetts five metro areas in Year . Maintain tight control of cost and operation during expansion.

What is the purpose of this loan?

Blue Nile Foods is seeking to secure a loan to increase cash flow. The loan will enable the expansion of the company by hiring consultant and sales staff to market; • Blue Nile Food as the leader in selling a new, fresh, healthy, and delicious vegetarian/vegan ethnic food in the market. • Increase the number of customers that recognizes the nutritional value of the Ethiopian food and incorporate Blue Nile Food in their weekly grocery shopping. • Introduce Blue Nile Food to the growing population of vegetarian/vegan customers at the local colleges/Universities and Hospitals. • Promote and build Blue Nile catering business to the many institutions collages, hospitals and corporate business in Boston.

About Blue Nile Foods

Industry: Food
Years in operation: More than 5 years
Website: bluenilefoods.com

A loan of $7,000 helps enable the expansion of the company by hiring consultant and sales staff to market.

Contact Information:

Ellena

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