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Sep 6, 2016 8:21 EDT

NannyPod software (SaaS) allows you to run a scalable babysitting and nanny business at a local level, providing the safest on-demand care

iCrowdNewswire - Sep 6, 2016



NannyPod software (SaaS) allows you to run a scalable babysitting and nanny business at a local level, providing the safest on-demand care.




Vision / Elevator Pitch

Our fully ‘tech driven’ local babysitting and nanny business did over $100K in revenue overnight in 2015, and is on target for $500K in 2016!

There is a MASSIVE need for locally vetted on-demand childcare, in every city!

We have a proprietary business model with extremely strong proof of concept that can be easily replicated.

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If every local babysitting and nanny business had a software platform like NannyPod, they could capture massive extra market share by providing locally vetted on-demand care!

So, we are building this software as a service (SaaS) platform to sell it to 1,000s of nanny businesses and babysitting services across the USA. Pricing starts at $99/month.

Traction / Validation

We have full ‘proof of concept’. We vetted 75 sitters and have 300 families using our local tech driven nanny and babysitter service. We’re on target for $500K in revenue in 2016.

Currently most nanny businesses use basic scheduling software, a spreadsheet and a calendar! For only $99/month, they could start operating in a tech driven manner just like NannyPod, and capture massive extra market share.

*MindBody (similar software, but only for gyms/spas) did $101million in revenue in 2015, (expecting $132million for 2016). They have 51,000 clients in over 130 countries, servicing 28 million consumers and did $1.4billion in payments last year. NannyPod aims to be the MindBody for the babysitting industry.

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Market Opportunity

There are 1,000s of local mom & pop nanny agencies and babysitting services who are still using spreadsheets, calendars, and doing manual invoicing. By bringing all of the tech tools on to one platform and using our proprietary business model will simplify their operations, and allow them to scale!

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The Problem

There is currently no software platform that encompasses all of the cool tech tools you need, that also integrates with other software, to run an efficient local nanny agency or babysitting service.

Parents are overwhelmed by the likes of care.com which has no local oversight. They prefer locally vetted childcare, and cool technology like on-demand scheduling… that’s how we scaled our ‘proof of concept’ nanny agency and sitter service overnight!

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Product / Service

The NannyPod software platform is software as a service (Saas). It is a proprietary business model.

Software features for nanny agencies / babysitter businesses


Register Clients


Recruit Staff


Background check Families & Staff


Set Hourly Pricing


Set Hourly Pay


Schedule Staff


Manage Appointments


Accept Payments Automatically


Pay Staff Automatically By Direct Deposit


Create Promotions


Group Text Staff


E-sign Legal Contracts


Map Staff in Real Time


Retention Referral Program (Staff & Families!)


Business App (Clients , Staff, Metrics)


It integrates everything you need to run your nanny agency or babysitting business, as well as provide cool technology to your clients and staff! It starts at $99/month.

Features for families (clients)


Scheduling Online


Text Message Notifications


Retention Reward Points Program


Advanced App


(geo-tag, request, confirm arrive & depart, review)


Features for sitters / nannies (staff)


Set Availability & Accept Appointments Online


Text Message Notifications


Basic App to Clock In / Clock Out


Retention Referral Bonus Program


Advanced App


(set availability, geo-tag, confirm, clock in, clock out, review)




Revenue Model

We have a SaaS recurring annual revenue model. Each nanny agency or babysitting service pays $99/month for our Basic level software platform. That’s a minimum of about $1200 per year per client.

As each client grows, many of these will convert to our Deluxe version at $149/month, and even our Pro version at $299/month.

We also have a 30%/70% revenue share with locations using the NannyPod branded version as it immediately implements our turn-key proprietary business model.



















Marketing & Growth Strategy

Nanny agencies and babysitting businesses can sign up online to get going with the NannyPod software. It’s turnkey, so they can literally scale overnight. They find NannyPod through digital marketing. We have an outbound sales team who follow up with all leads.

Our growth strategy is a spider’s web approach, reaching cities that are geographically close to each other.

We offer 3-6 month trials at discounted pricing. However, the software platform is very sticky, so the conversion rates will be extremely high.

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Katie Tumbleston, CEO & Founder (Masters Degree, Veteran Nanny, ACLU, City of Charleston)

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Kev Hedges, CFO Consultant (Merrill Lynch, Citi, Morgan Stanley, AXA)

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Ken Haigh, CTO Consultant (PeopleMatter, Blackbaud, Intellisync, Lotus, Radioactive.IO)

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NannyPod is the ‘MindBody for the babysitting industry’ (NASDAQ: MB)

MindBody which is similar software, but only for gyms/spas, did $101million in revenue in 2015, (expecting $132million for 2016). They have 51,000 clients in over 130 countries, servicing 28 million consumers and did $1.4billion in payments last year.

With 10,000 clients, NannyPod would have $12,000,000 per year in recurring revenue.

Many of these will convert to our Deluxe version at $149/month, and even our Pro version at $299/month.

Potentially, that is $36,000,000 in recurring annual revenue.

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Direct Competition: There are some basic scheduling software services out there like ScheduleThing, Acuity Scheduling and AppointY but they have very limited features and are not client centric. NannyPod is specifically designed for nanny agencies and babysitting businesses.

Indirect Competition: We must consider care.com, sittercity.com and urbansitter.com as indirect competition. None of these firms have a ‘local presence’ and do not provide software to babysitting businesses or nanny agencies to operate.

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Interested in being part of the next greatest software company or a partial commitment? Keen to see our most recent financials?

Please email us at [email protected] with a time to call you personally!




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Revenue May 1st 2015 through May 8th 2016 of $229K!

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Gradual increasing attendance and over 300 active members!!

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Over 7000 online customer bookings!!!


View pictures of NannyPod MindBody App 2016


View pictures of NannyPod MindBody Engage Custom App 2015



The idea to revolutionize the babysitting & nanny industry commenced. We mapped out our plan.


NannyPod set up account with Bank of America and links with MindBody, DocuSign, PeopleMatter, QuickBooks, Intuit, Care.com and Sittercity.


NannyPod creates a proprietary business model and hits the ground running by hiring 20 nannies and sitters in 1 month.

APRIL, 2015

Our first families join NannyPod and start using on demand locally vetted childcare.

MAY, 2015

In under 9 months, we have 60 sitters and over 200 families using NannyPod. We break even with $115K in sales.


NannyPod participates in DIG South, a local tech conference for start ups, placing 4th in the Wild Pitch!

APRIL, 2016

NannyPod reaches $262K in sales, over 300 families and 80+ sitters/nannies since commencing operations in April 2015.

JUNE, 2016

NannyPod is now a buzz-word in Charleston SC. Locally vetted on-demand childcare is loved by families. Our software will rock the industry!

JULY, 2016

Lucey Fund commits up to $200K in software services after meeting NannyPod at the Google Ventures Charleston Start Up Grind

AUGUST, 2016


We feel so lucky to have met our nanny through this service. She is reliable, experienced, and very special to our son! We have also used another sitter for date nights and she has been great too! I am an early childhood teacher and very picky about who we trust to care for our child, NannyPod has been a great way to connect and find experienced sitters for us. Response from the owner Thank you so much Elizabeth. Hope that we can continue to be of help to your lovely family!! -The NannyPod Team
Elizabeth LaneFamily
Elizabeth Lane
We had a great experience with this service! We loved our sitter and the entire process was super easy. It’s a great resource- we’ll definitely use it again! Response from the owner 3 months ago Thank you so much for using NannyPod! We are striving to make life easy for both Moms & Sitters. Take care. The NannyPod Team
Kappi WidenerFamily
Kappi Widener
We’ve had great experiences with multiple sitters who have been enthusiastic, engaging, and professional. Such a relief to not worry about my kids when I’m at work, but also have the ease of booking on-line and access to back-up sitters without the stress of interviewing and doing background checks myself. NannyPod has made finding a sitter easy! Highly recommend. Response from the owner8 months ago We appreciate your feedback. Thank you so much for using NannyPod!
Genelle SawyerFamily
Genelle Sawyer
Excellent experience. Very easy to schedule and reschedule appointments. You can read profiles of sitters and choose the one you like most. Our nanny was very nice and professional. Thank you Nannypod! Response from the owner3 months ago Thank you Claudia for the great review, truly appreciated!! Here when you need us. Kind regards, The NannyPod Team
Claudia PatrunoFamily
Claudia Patruno
Excellent child care service. Sitters are professional, dependable, and good with children.
Adrienne LauderFamily
Adrienne Lauder


Catherine C. Tumbleston

Catherine C. Tumbleston

CEO & Founder

I am a well-rounded, highly self-motivated individual seeking to disrupt the babysitting and nanny industry by developing NannyPod’s software.
Kevin Hedges
Merrill Lynch, Citi, Morgan Stanley, AXA


Team Member Name

Kenneth Haigh

CTO Consultant

Contact Information:

Catherine C. Tumbleston - CEO & Founder

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