This is the end of small, medium & large. With 3 inputs, you’re matched to one of our 75 unique sizes that will fit you perfectly.
About this project
Did you know that traditional small/medium/large sizing has been around since the Civil War? And, it turns out, it only gives 15% of us a great fit. We’ve built a new approach to make it simple for you to get a perfect fit. Come along on the ride as we put an end to traditional sizing!
We started from scratch to create a whole new sizing system. First, we analyzed millions of data points from body scans of actual people. Then, we took that data, combined it with 3D modeling and thousands of live fittings, and came up with 75 sizes as varied as the people that wear them.
And, it’s incredibly simple…
75 sizes may sound daunting, but we’ll take care of all the work. You just put in 3 measurements (chest, waist and sleeve), and our algorithm finds your size—each one named after a street in New York City. Once you order a shirt in your brand new Stantt size, it’ll be made and on your doorstep in only 7 days. We think that’s pretty painless.
We started with dress shirts a couple years back, and now we need your help to bring this new approach to more items in your closet. Say hello to our newest collection, and say goodbye to standard sizing for good.
Every Stantt polo is made from 100% pure pima cotton, making it super comfortable to wear, and a reinforced collar keeps you looking sharp all day.
Made with 100% pima cotton just like our polos, every t-shirt is super soft and built to last. V-neck or crew neck, your choice.
Every casual shirt is woven from 100% long-staple cotton and pre-washed for that perfect combo of style, versatility, and comfort..
No mass production here, either. We craft each shirt one at a time to make sure the quality and fit are perfect. Instead of yanking a shirt out of a box somewhere to ship to you, we take your order, and then create that shirt, just for you, using our customized production line. Then we ship off your brand new shirt, and in 7 days, you’ll be standing in front of your mirror, realizing you were never a medium in the first place.
We’ve put together a range of reward levels, but if you don’t see a combination you like, just send us a message and let us know.
The fundraising doesn’t end now that we’ve hit our original goal! Pledging more money will enable us to hit our stretch goals, offering more patterns and colors.
All of our suppliers are lined up and ready to go. As soon as the campaign ends we’ll place orders for all of the materials and the machines needed to make this happen. It’s a tight timeline, but assuming everything goes smoothly your first shirts will ship in early October!
Risks and challenges
This isn’t our first rodeo. Since our first Kickstarter about 2 years ago we’ve been working through all the little kinks and road bumps that come along with creating something new. For these new garments, all of our sourcing partners are in place and our factory is ready to go, with the exception of a few, small pieces of equipment.
Our biggest risks are procuring and installing all of the equipment in a timely manner, as well as making sure our suppliers deliver materials on time. We continue to sample, test and refine the new garments to make sure the fit is perfect right out of the box. So far all testing has gone smoothly and we expect all of you to get your shirts on-time.
Thanks for the support!