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Sep 2, 2016 2:33 PM ET

Marcia – Embellish Beauty Concepts is an on-location makeup and hair service for women throughout the PA, NJ, and DE area that also carries my own makeup line

iCrowdNewswire - Sep 2, 2016


United States
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Marcia’s story

My name is Marcia Williams and I have been a cosmetologist since 1996. I grew up living in Germany, St. Louis, Missouri, and Georgia. At the time, I didn’t like moving because it was always tough to leave my friends, but as an adult, it has cultivated my life and enriched my thoughts on change in such a positive way. Because of that experience I can live anywhere and I am not afraid of change.

Today I live in the suburbs of Philadelphia, where I live with my husband and three beautiful children. I strive to be the best mother I can be offering amazing examples of leadership, determination, integrity, character, passion and strength. I had my oldest at age 24 and took a job at AstraZeneca. I didn’t know much about computers when I started as an administrative assistant, but I slowly moved around the company and became a project coordinator. After about five years at the company, I was ready to move on, my passion for beauty was strong and the job I had was not fulfilling me.

I decided to check out a new salon near my house, and ended up getting the job even though it had been years since I had worked as a beauty professional. After years of hard work as a stylist to a salon manager, I branched out on my own in 2012 to start Embellish Beauty Concepts, LLC, a hair and makeup studio carrying my own line of cosmetics!

My dream is to build a brand that will impact today’s women, offering a gorgeous makeup line that is universal and competitive. I live to change the way we see ourselves, and teach women how to approach makeup! 

This loan is special because:

It enables an entrepreneur and mother of three advancing her own cosmetics line

Kiva staff

More about this loan

Business Description

After many years working in the beauty industry, managing large salons, I decided to start my own company, Embellish Beauty Concepts LLC in 2012. My children have been my inspiration, and when I had my daughter, I was motivated to go out on my own!

Embellish Beauty Concepts is an on-location makeup and hair service for women throughout the PA, NJ, and DE area that also carries my own makeup line. We specialize in on-location bridal hair and makeup, and special events like these make up the bulk of my business. Most of the brides learn about us through word of mouth, but we also maintain a website, and social media accounts.

I have been voted as the best on-location makeup artist in my county! In addition to the styling services we provide, I also launched Embellish Mineral Cosmetics, which are our handmade cosmetics – and in December I launched my monthly beauty box for a fee of $25, in which I send out some of the products we make, and ones I love! My goal is to sell my products to a large audience on TV through networks such as QVC, and in stores like Sephora!

What is the purpose of this loan?

This loan will help me expand my cosmetic line and have more inventory. I will be creating a long-wear lipstick line which I plan to approach QVC about, as I am currently a freelance makeup artist for them.

Getting this lipstick in several shades manufactured should help be increase revenue and profit. Each product will need to be printed with a logo, and packaging. I expect the loan will be $1,000 marketing, $2,000 packaging, and $7,000 manufacturing.

About Embellish Beauty Concepts, LLC.

Industry: Retail
Years in operation: 3 years – 5 years
Website: embellishmylook.com

A loan of $10,000 helps expand my cosmetics line to carry long-wear lipstick!

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