x

RSS Newsfeeds

See all RSS Newsfeeds

Global Regions

United States ( XML Feed )

Sep 1, 2016 12:32 EST

MY TRAIL: Lightweight, durable clothing and equipment for everyday adventurers.

iCrowdNewswire - Sep 1, 2016

INVEST IN MY TRAIL

Lightweight, durable clothing and equipment for everyday adventurers.

We make a full line of lightweight outdoor essentials, including packs, shelters and clothing. Our gear is high-quality and affordable—we cut out the middleman and sell directly to our Customers. We have the product designs and entire customer email list of GoLite, the $17.5M global leader in lightweight outdoor gear. My Trail is bringing back only GoLite’s best-selling products, and offering them only through the most profitable channels.

 

Demetri Coupounas
CEO, MY TRAIL
 

OUR AMBITION

Within 5 years, My Trail plans to be as big as GoLite was at its peak and solidly profitable with higher margins and lower costs. We will grow methodically each year adding more of our most popular products and opening small profitable stores in sync.

KEY FACTS

  • Raised over $475,000 from over 150 Customers in Colorado DPO
  • Started selling online and in headquarters store in late May
  • Most popular down insulated apparel styles are now in stock

DOCUMENTS

 
 

91
investors
$176,676
raised of $50K-$1M goal
INVEST
Wefunder Portal LLC
 
 
 
Large_cropped_5280-tdm-headerlogo Large_cropped_screen_shot_2016-04-23_at_10.08.21_am Large_cropped_pacific-business-news-logo Large_upstart_business_journal Large_cropped_screen_shot_2016-04-23_at_10.13.30_am

 

 
 

WE’VE GOT YOUR BACK AND WHAT’S ON IT, TOO

Our mission is to make the lightest gear possible by starting with a clean slate and including only the details that matter. We make gear so light people forget they’re carrying a load on their back so they can focus on enjoying the time they spend together, outside.

 
 
 
 
 
 
 
 
 
 
 

HIGH PERFORMANCE GEAR FOR EVERYDAY ADVENTURES

The heart and soul of MyTrail is all about making a great experience outdoors fun and accessible to everyone. Simple, lightweight equipment and apparel means people can go farther, stay drier and warmer, sleep better, wake more refreshed and have a great experience on whatever trail they set out on. We make premium, lightweight clothing and equipment affordable so more people can enjoy the outdoors.

 
 
 
 
 
 
 
 

WE’RE LIGHTWEIGHT GEAR EXPERTS 

We focus on the weight of each product from its original concept to final QC. Relentless attention to detail is the price of lightweight leadership. Our packs, shelters and accessories allow you to transform a typical 30 pound overnight load to less than 10.

 
 
 
 

$35 billion

outdoor equipment & apparel market size

110,000

customers on
email list

55%

margins, very good
for industry

OUR INVESTORS ARE OUR CUSTOMERS

We started raising capital here in Colorado last year – over 150 of our Colorado Customers have invested over $475,000 allowing us to stock our most popular products and build our online store.

WATCH OUR INVESTOR PRESENTATION

 

HELP US BUILD OUR BRAND

Since June 2015, My Trail has been raising capital through a Direct Public Offer, restricted by securities regulation, to residents of, and organizations based in, Colorado. I thank all 150 and counting core Colorado Customers who have seen us through our first formative year by investing over $475,000 in My Trail. Thanks to them we have grown beyond an idea and are now an operating business, selling our first great products on mytrailco.com and in our headquarters store.

As good as the last year has been we’ve experienced one major recurring disappointment. For every Colorado Customer who has invested, we have had to turn several Customers outside Colorado away. Nothing has been more disheartening than having to write and tell hundreds of people who want to help us build My Trail that they can’t because of where they live.

But now, through Wefunder, I am thrilled to be able to raise capital from some of our best Customers throughout the United States. Together we will build a company that makes the best lightweight outdoor clothing and equipment available and prices it so that everyday adventurers can afford it. Together we will build a company that is as relentless in its cost control as it is in its product innovation and is as financially sustainable as it is environmentally responsible. Together we will build a company we are deeply proud of and we will have fun doing it.

Excited for the journey together,

Demetri Coupounas
Founder & CEO, My Trail Company

 
 

FOUNDER  

Large_cropped_coup_town_hall_copy

 
 

Demetri Coupounas

CEO
Founded $17 million outdoors company GoLite. Previously studied at Harvard and Princeton.
Contact Information:

Demetri Coupounas

View Related News >
support